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Guerrilla Selling
Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
Every Spy A Prince: The Complete History of Israel’s Intelligence Community
On the New York Times Best Seller list for 12 weeks (August 12-October 28, 1990) “This is a comprehensive history of Israel’s security establishment. The authors celebrate successes like Eichmann’s capture, but far more interestingly, they do not shy away from examining the security services’ failures... the book is riveting because Israel’s early intelligence feats still resonate in today’s world... the book makes valuable reading for anyone interested in Israel’s world-wide plans to deal with matters affecting its security.” — Wall Street Journal “The authors... obviously found enough talkative sources... to provide them with the remarkable case histories they describe ...
What Happened to My Sister
From the author of Me & Emma comes a dazzling novel of two unforgettable families bound together by their deepest secrets and haunted pasts—perfect for fans of The Secret Life of CeeCee Wilkes and The Book of Bright Ideas. Nine-year-old Carrie Parker and her mother, Libby, are making a fresh start in the small town of Hartsville, North Carolina, ready to put their turbulent past behind them. Violence has shattered their family and left Libby nearly unable to cope. And while Carrie once took comfort in her beloved sister, Emma, her mother has now forbidden even the mention of her name. When Carrie meets Ruth, Honor, and Cricket Chaplin, these three generations of warmhearted women seem to have the loving home Carrie has always dreamed of. But as Carrie and Cricket become fast friends, neither can escape the pull of their families’ secrets—and uncovering the truth will transform the Chaplins and the Parkers forever. Look for special features inside. Join the Circle for author chats and more.
Put it in a Memo
Step-by-step approach to the basics of successful business communication and how to develop ideas on paper.
AKC Gazette
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Esquire
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Dogs
Marking “The First 125 Years of the American Kennel Club,” this special anniversary edition, an official publication of the American Kennel Club, provides a complete history of the world’s most prestigious dog organization. Illustrated with rare historical photographs and award-winning color photographs, DOGS traces the formation of the AKC, the dramatic grown and challenges the registry faced in its early years, the emergence of dog shows in the United States, the expansion of women’s roles in the dog fancy, the development of working trials, and much more. A dog-event chronicle and a unique source book for all lovers of man’s best friend, DOGS offers insight into today’s dog wo...
Contemporary Authors
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The Writer's Market
A guide for the freelance writer, listing pertinent information about publications and editors.
