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Discarded Patriot
In the 1920s, a German diplomat from a distinguished family won the release of WWI military officers whom the French and English accused of being war criminals. Shortly afterwards, this same diplomat helped upend the Versailles Treaty through the détente with the Soviet Union, formalized as the Treaty of Rapallo. And in 1925, he co-founded IG Farben, merging six huge chemical firms into the world's fourth largest company - a combination that helped restore German prosperity and eventually facilitated its rearmament. His activities supporting Weimar Germany were widely hailed. Yet two decades later, this patriotic man was forced into exile with failing health, forfeited wealth and his family in hiding. That man was my grandfather.
The Limits of Strategy
1992 was a killing year for the four computer companies most important to business buyers over the decade. All four had been dominant suppliers of minicomputers for the past fifteen or twenty years. But on July 16, the CEOs of both Digital Equipment and Hewlett Packard were pushed into retirement. On August 8, Wang Laboratories declared bankruptcy. In December, IBM halved its dividend for the first time ever, forcing the resignation of its CEO a month later. How did this happen? All four CEOs were clever and experienced. Two were founders of their companies; the other two highly successful career executives in their respective companies. All four were simply overwhelmed. And while there was ...
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The Limits of Strategy-Second Edition
1992 was a killing year for the four computer companies most important to business buyers. All four had been dominant suppliers of the preceding years. But on July 16, the CEOs of both digital equipment and Hewlett Packard were pushed into retirement. On August 9, many laboratories declared bankruptcy. In December, IBM halved it's dividend for the first time ever. This edition updates and extends earlier history.
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Corporate Communications for Executives
Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication -- computers, digital media, interactive corporate television, faxes, e-mail, the Internet -- fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
IBM
A history of one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue, ” an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influe...
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