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Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and ho...
"The editor has grouped together objects in catagories which illuminate current developments in design, such as home-office furniture; the work of leading architects, ranging from Norman Foster and David Chipperfield to Zaha Hadid and Kazuyo Sejima; new treatments of traditional forms like wickerware; minimalist designs; and innovations from leading companies like Apple, Philips, Sharp and Siemens".--BOOKJACKET.
trace the copyright holders and we apologize in advance for any unintentional omission and would be pleased to insert the I:TABLE LAMPS 23 appropriate acknowledgment In any subsequent edition of this publ,cat Ion. AUTHORS' ACKNOWLEDGMENTS The authors wish to thank all those manufacturers and designers who answered queries and searched through their archives. 2:CEILING LAMPS 35 the supportive and professional staff at Conran Octopus and Sir Terence Conran for his personal interest and guidance. NOTE TO READER Names of objects and designers printed In roman or bold type denote that a photograph of the object or a bography i of the designer can be found elsewhere in 3:DESK LAMPS 47 the book. 4:...
When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning and a new language.Design-Inspired Innovation takes a unique look at the intersection between design and innovation, and explores the novel ways in which designers are contributing to the development of products and services. The book's scope is international, with emphasis on design activities in Boston, England, Sweden, and Milan. Through a rich variety of cases and cultural prisms, the book extends the traditional design viewpoint and stretches the context of industrial design to question — and answer — what design is really all about. It gives readers tools for inspiration, and shows how design can change language and even create human possibilities.
Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address their relationships to people holistically. In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow's enterprises.This book gives designers, entrepreneurs, innovators, an...
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. Students are provided with an impressive r...