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Perilaku Konsumen
Perilaku konsumen merupakan salah satu bidang kajian yang terus berkembang seiring dengan dinamika pasar dan perubahan perilaku manusia. Buku ini hadir sebagai upaya untuk memberikan pemahaman yang komprehensif mengenai bagaimana dan mengapa konsumen membuat keputusan pembelian serta bagaimana perilaku tersebut dapat dipengaruhi oleh berbagai faktor. Penulisan buku ini didorong oleh kebutuhan akan sumber referensi yang mampu menjembatani antara teori dan praktik dalam memahami perilaku konsumen. Dalam buku ini, kami tidak hanya menyajikan berbagai konsep dan teori yang mendasari studi perilaku konsumen, tetapi juga menggali berbagai studi kasus dan contoh nyata yang relevan dengan situasi te...
Ekonomi Manajerial & Strategi Bisnis
Ekonomi Manajerial sebagai ilmu yang berlandaskan mengarahkan sumber daya yang terbatas dengan cara efesiensi yang memiliki nilai dalam menentukan strategi bisnisnya agar perusahaan mendapatkan profit. Strategi bisnis secara umum adalah cara atau rencana yang akan digunakan oleh perusahaan atau organisasi bisnis untuk sukses bersaing di pasar tertentu. Ekonomi Manajerial dan Strategi Bisnis yang dilandaskan pada pilar utama ini meliputi infrastruktur, teknologi informasi, sumber daya, keuangan, logistik dan kecerdasan buatan sebagai konsep penyempurnaan dari konsep sebelumnya yang mengkolaborasikan dari model gaya kepemimpinan dan semua komitmen serta aktivitas penggunaan sumber daya yang di...
Neurobiology of Sensation and Reward
Synthesizing coverage of sensation and reward into a comprehensive systems overview, Neurobiology of Sensation and Reward presents a cutting-edge and multidisciplinary approach to the interplay of sensory and reward processing in the brain. While over the past 70 years these areas have drifted apart, this book makes a case for reuniting sensation a
The University of Learning
Universities are rarely structured to facilitate learning and when they are, it is often done so in a limited way. This book looks at the theory and practice of learning and how universities can improve their quality and competence. It tackles the past failure of the quality and competence movements and advocates a move towards 'Universities of Learning'. The authors advocate an integration of elements that are often dealt with separately - theory and practice, teaching and research, and the levels of institution and individual - and handle these dimensions of integration in conjunction with each other. This new paperback edition will be essential reading for all those who are concerned with improving learning in higher education. It includes an updated preface that takes account of developments since the publication of the hardback edition.
Learning and Awareness
This book stems from more than 25 years of systematic research into the experience of learning undertaken by a research team trying to account for the obvious differences between more or less successful instances of learning in educational institutions. The book offers an answer in terms of the discovery of critical differences in the structure of the learner's awareness and critical differences in the meaning of the learner's world. The authors offer a detailed account of the empirical findings that give rise to theoretical insights, and discuss the particular form of qualitative research that has been employed and developed. The form of learning that is the object of study is considered to...
Cross-Language Studies of Learning to Read and Spell:
The present volume is based on the proceedings of the Advanced Study Institute (AS I) sponsored by the North Atlantic Treaty Organization (NATO) held in Alvor, Algarve, Portugal. A number of scholars from different countries participated in the two-week institute on Cognitive and linguistic aspects of reading, writing, and spelling. The present papers are further versions with modifications and refinements from those presented at the Advanced Study Institute. Several people and organizations have helped us in this endeavor and their assistance is gratefully acknowledged. Our special thanks are to: the Scientific Affairs division of NATO for providing the major portions of the financial support, Dr. L.V. da Cunha of NATO and Dr. THo Kester and Mrs. Barbara Kester of the International Transfer of Science and Technology of the various aspects of the institute; and (ITST) for their help and support the staff of Hotel Alvor Praia for making our stay a pleasant one by helping us to run the institute smoothly.
Comparative Psychology of Mental Development
This classic work, first published in German in 1926 and subsequently in English in 1940, was the first comprehensive introduction to the field of comparative developmental psychology. In her new prologue to this reprint of the revised edition, originally published by International Universities Press in 1948, Margery Franklin sketches the key events in Werner's life, the major themes in his concept of development, and relevant issues for today's scholars.
Wanderings of a Pilgrim in Search of the Picturesque
This edition of Fanny Parkes' account of her travels in India provides valuable insight into middle-class British women's views on Indian life. It includes descriptions of the Zenana and Indian domestic life--subjects that are often omitted from male-authored travel texts.
