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Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.
Construction EMarketing defined this EMarketing plan with a global approach, in order for today's construction companies to build their E-business Web site traffic; better define online marketing strategies, and improve on how to disseminate details about the company, with a global audience. Includes details about SEO, keyword analysis, SWOT analysis, SOSTAC, target market analysis, EMarketing laws, and packed with so much more, including 300 Web sites and resources.
This book offers a philosophical perspective on contemporary Tourette Syndrome scholarship, a field which has exploded over the last thirty years. Despite intense research efforts on this common neurodevelopmental condition in the age of the brain sciences, the syndrome’s causes and potential cures remain intriguingly elusive. How does this lack of progress relate to the tacitly operating philosophical concepts that shape our current thinking about Tourette Syndrome? This book foregrounds these tacit concepts and shows how they relate to “big topics” in philosophy such as time, volition, and the self. By tracing how these topics relate to current research on Tourette’s, it invites us...
Covers receipts and expenditures of appropriations and other funds.
Steve Badanes, Jim Adamson, and John Ringel believe an architect's job does not stop at designing a building, but that it extends to constructing it as well. Now working into their fifth decade, Jersey Devil, the loose-knit group they founded in 1972, bands together under this design/build ethos that an architect's place is just as much on the job site as it is at the drawing board. The trio pioneered design/build practice and their influence has spawned more than one hundred design/build programs. Jersey Devil's process and expertise are unpacked in this Architecture Brief, providing students and teachers with a toolkit for design/build education. Through stories, didactic commentary, and s...
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