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Anneleri Anlayan Marka Olmak
“Tüketiciler sadece ürün satın almaz, hikâyeler, deneyimler, yaşamlarını zenginleştirecek fikirler satın alırlar.” Türkiye’nin her köşesini dolaşarak reklam, pazarlama ve strateji dünyasında geçirdiğim 17 yıllık süreçte, farklı sosyo-ekonomik sınıflardan annelerle sohbet etme fırsatı yakaladım. Annelerin markalardan beklentilerini anlamak için birebir video çekimler gerçekleştirirken, anneleri hedefleyen kurum ve firmaların yöneticileri ile de röportajlar yaptım. Bu süreçte Türkiye’de dört farklı anne profili olduğunu tespit ettim: ev kadını, çalışan, çocuğu için işi bırakan ve bekâr anneler. Hem reklam ajansı sahibi, hem stratejist hem de anne olarak yaptığım araştırmalarla ortaya çıkardığım Anneleri Anlayan Marka Olmak adlı kitabım, annelere daha hızlı erişmek, marka sadakati oluşturmak, sürdürülebilir satış başarısı sağlamak isteyen markalar için vazgeçilmez bir rehber olacağını düşünüyorum. Okuduğunuzda ne kadar haklı olduğumu göreceksiniz. Esra Baykal İstanbul, 2019
Markaların Seyir Defteri
Pazarlama bir kendini bilme oyunudur. Bununla birlikte tıpkı bireyin kendini keşfetme yolculuğunda yaşadığı gel gitler, sancılar, isyanlar gibi marka yaratma yolculuğu da kan, ter ve gözyaşı barındırır içerisinde… Yolculuk rotanızı daha gemiye binmeden detaylı şekilde çizerseniz, her bir tayfanın sesine kulak verirseniz, en az badire ile hedefinize ulaşır, gökkuşağının altında gömülü olan cinlerin hazinesine ulaşırsınız. Markaların Seyir Defteri kitabını yazarken işte bu bakış açısı ile pazarlama dünyası paydaşlarına kolaylıkla uygulayacakları ipuçları kadar oyunun kurallarını da anlamaları için yerel örnekleri, global bilgilerle ...
Understanding the City
Henri Lefebvre is undoubtedly one of the most influential thinkers in the field of urban space and its organization; his theories offer reflections still valid for analyzing social relations in urban areas affected by the crisis of the neoliberal economic system. Lefebvre’s ideal of the “right to the city” is now more widely accepted given today’s current cultural and social situation. Most current research on Henri Lefebvre refers solely to his ideas and their theoretical discussion, without focusing on the empirical transcription of the philosopher. This book fills this gap, and proposes examples about the empirical use of Henri Lefebvre’s sociology from the perspective of differ...
Candeğer Furtun
From the 1960s onwards, Candeğer Furtun has produced ceramic works informed by problematics relating to life, philosophy, history, society and politics, featuring an original approach in terms of both form and material. Published on the occasion of the artist’s first retrospective exhibition (16/09/2021–17/04/2022) held at Arter, this book provides a visual and conceptual record of Furtun’s production throughout the years, while granting visibility to the pioneering contributions she made to the art of ceramics as well as the multiple facets of her artistic practice, sustained by an unmediated relationship with the earth. Opening with a curatorial introductory text whereby Selen Ansen...
Rainforest V (variation 3)
Focusing on a single work from the Arter Collection in each title, Arter Close-Up series continues its journey, following Sarkis’ iconic work Çaylak Sokak, with an in-depth look at the interactive installation Rainforest V (variation 3). Acquired for the collection in 2018, the work marks a significant turning point in contemporary art history. Drawing on the presentation of the work in Arter’s Karbon performance hall (10 September 2020–30 January 2022), the publication grows out of a conversation between Melih Fereli, Arter’s Founding Director and the exhibition’s curator, and John Driscoll & Phil Edelstein, highlighting the evolution of Rainforest, the collaborations cultivated ...
Ayşe Erkmen: Whitish
Whitish accompanies Ayşe Erkmen’s first institutional solo exhibition opened in Turkey, at Arter’s new building and which bears the same name as the book. The exhibition brings together the creative output of Ayşe Erkmen since the 1970s, chosen with a retrospective approach, with new works conceived and produced especially for this exhibition. The book includes an interview with the artist, conducted by Emre Baykal, the curator of the exhibition, together with images of her works adapted to the new building of Arter and being presented in a new network of relationships as well as photos from her archive that shed light on Ayşe Erkmen’s continuous artistic production for over 50 years.
Sarkis: Çaylak Sokak
Arter Publications’ extended programme includes the launch of two new series which accompany the opening of the institution’s new building in Dolapdere: the first is entitled Arter Close-Up and offers a closer look into a selected work from its collection; which contains more than 1,300 works as of 2019. The Close-Up series starts its journey with Sarkis’s iconic work Çaylak Sokak - an artwork that is deemed to be one of the turning points in the history of contemporary art in Turkey. The artwork, which was first exhibited at the Maçka Art Gallery in 1986, and then took part in the Wizards of the Earth exhibition at the Centre Pompidou in Paris in 1989, bears the same name as the str...
What Time Is It?
Arter initiates a new publication series, Arter Background, to accompany group exhibitions drawn from its collection, which holds more than 1,300 works of art as of 2019. This first book of the series accompanies one of the opening exhibitions of Arter’s new building, a collection-based group exhibition entitled What Time Is It?. Curated by Emre Baykal and Eda Berkmen, the exhibition is conceived around the concepts of memory, space and time. In the book, excerpts of texts selected around the ideas active in the curatorial process are complemented by new essays written specifically for this context, in line with Arter’s mission of encouraging artistic and cultural production. It thus fea...
Authoritarianism and Resistance in Turkey
This book offers an in-depth overview of Turkish history and politics essential for understanding contemporary Turkey. It presents an analysis on a number of key issues from gender inequality to Islamism to urban regeneration. Based on interviews with leading intellectuals and academics from Turkey, the book’s theme follows the dramatic transformations that have occurred from the 1980 military coup to the coup attempt of 2016 and its aftermath. It further draws attention to the global flows of capital, goods, ideas, and technologies that continue to influence both mainstream and dissident politics. By doing so, the book tries to unsettle the assumption that Erdoğan and his Islamic ideology are the sole actors in contemporary Turkey. This book provides unusual insight into the Turkish society bringing various topics together, and increases the dialogue for people interested in democratic struggles in 21st century under neoliberal authoritarian regimes in general.
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.
