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Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
This is an open access book. The 5th International Conference on Applied Science and Technology (iCAST) 2022, organized by the Indonesian Polytechnics Consortium will be held in Samarinda, East Kalimantan, Indonesia from 23-24 October 2022. This prestigious conference is aimed at bringing together researchers and experts in intelligent technology and social science from educational institutions, R & D, industry, government and the community to exchange and share ideas or knowledges through a discussion of a wide range of issues related to Smart Manufacturing in Digital Transformation Industri 4.0 for Sustainable Economic Growth to Face Society 5.0.
DESPRO KREARTIF #15 : INSPIRASI KARYA DESAIN PRODUK KREATIF
Melalui konsep sinergi dan kolaborasi ini, tentu akan membawa dampak yang luar biasa baik secara kuantitas dengan jumlah keikutsertaan pameran juga segi kualitas dari produk yang dipamerkan. Desain Produk ITATS mengirimkan 22 karya tugas akhir dan Teknik Informatika ITATS dengan 2 karya, ISTTS dengan 8 karya mahasiwa, 6 mahasiswa Polnes dan 3 karya mahasiswa Universitas Trilogi. Tidak hanya itu, keikut sertaan Bammons.art selaku pelaku industri kreatif / Usaha Kecil Menengan (UKM) semakin menguatkan bahwa Pameran Despro KreARTif semakin memiliki dampak yang signifikan, yakni peningkatan kompetensi mahasiswa melalui ajang pameran guna mengukur kemampuan mendesain produk serta secara tidak langsung menciptakan iklim kompetisi – dimana karya yang dipamerkan tentu akan dilihat, diapresiasi, dinilai, bahkan dikritik oleh pengunjung pameran meski hanya melalui media online Indonesia Design Studio (IDS).
Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
This is an open access book. Still related to the big theme of reinforcement the SDG’s at the previous conference, we try to invite academics and researchers in the world to participate in the 3rd Borobudur International Symposium 2021 (3rd BIS 2021). As we know, The COVID-19 pandemic and its impact on all 17 SDGs have demonstrated that what began as a health catastrophe swiftly transformed into a human and socioeconomic crisis. In September 2019, the UN Secretary-General urged all sectors of society to mobilize for a decade of action on three fronts: global action to ensure increased leadership, increased resources, and smarter solutions for the Sustainable Development Goals; local action...
Brand Gender
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Engineering for Sustainable Development
The report highlights the crucial role of engineering in achieving each of the 17 SDGs. It shows how equal opportunities for all is key to ensuring an inclusive and gender balanced profession that can better respond to the shortage of engineers for implementing the SDGs. It provides a snapshot of the engineering innovations that are shaping our world, especially emerging technologies such as big data and AI, which are crucial for addressing the pressing challenges facing humankind and the planet. It analyses the transformation of engineering education and capacity-building at the dawn of the Fourth Industrial Revolution that will enable engineers to tackle the challenges ahead. It highlights the global effort needed to address the specific regional disparities, while summarizing the trends of engineering across the different regions of the world.
Product Innovation and Technology Strategy
Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.
Design Management
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
Principles of Marketing, An Asian Perspective
For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their dail...
The Holy Russian Church and Western Christianity
An international journal of theology; a catholic journal in the widest sense: rooted in Roman Catholicism yet open to other Christian traditions and the world's faiths. Promotes discussion in the spirit of Vatican II. Annual subscriptions available.
