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The Global Enterprise
Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they’ve been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public policy controls an...
Accountable Marketing
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a di...
Executive
Executives today encounter social, psychological, and technical problems undreamed of by their predecessors. To help meet these challenges, Harry Levinson has written a thorough and timely revision of his acknowledged classic, The Exceptional Executive. In Executive the author has added new material emphasizing the need for executive flexibility the ability to work with multiple constituencies, to mitigate tensions between middle and top management, to comprehend the social context within which business operates and to understand the needs of women and minorities. He has also added fourteen case studies that illuminate these major themes and problems.
Handbook of Research on Crisis Leadership in Organizations
Modern organizational life seems dominated by crisis BP and the Gulf Oil spill, TEPCO and the Japanese tsunami, the global financial meltdown. Therefore it is particularly timely to find a collection of articles in this Handbook that provides research guidance and practical insights on how leaders manage or mismanage in crisis situations. The focus on the crisis leader highlights what they do, and how they do it, while at the same time raising important questions to guide subsequent analysis. Sydney Finkelstein, Tuck School of Business, Dartmouth, US and author of Why Smart Executives Fail With contributions from many of the leading researchers in the field, the Handbook of Research on Crisi...
Hearings
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Families in Society
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Principles of Total Quality
In this era of global competition, the demands of customers are growing, and the quest for quality has never been more urgent. Quality has evolved from a concept into a strategy for long-term viability. The third edition of Principles of Total Quality explains this strategy for both the service and manufacturing sectors. This edition addr
Personnel Literature
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