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F*cking Good Content
Your content's probably shit. Don't panic. You're not alone. Most people, and companies for that matter, produce content that's about as effective as a crepe paper condom. Take a look at the social accounts of brands. At company blogs. At promoted content that appears on your feeds. The majority of the stuff you look at will have very little engagement, and from the engagement the content did get, very little of it will be from that company's ideal customer. Why? Because it's probably one of two things (or often both). It's either more boring than bird watching with Bill Oddy, or it's trying to sell something. And nobody wants to be sold to. So how do you make sure your content stands out? H...
F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships
F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.
Effects of Accumulation of Air Pollutants in Forest Ecosystems
This volume is based on a workshop on "Effects of accumulation of air pollutants in forest ecosystems'; held in GOttingen, Federal Republic of Germany, from May 16-18, 1982. This work'shop was initiated and sponsored by the Environmental Agency of the Federal Republic of Germany (project officer: Dr. J. Pankrath) as part of a research contract (project leader: Dr. B. Ulrich). THE PROBLEM SEEN UNDER THE ASPECT OF ADMINISTRATION The problem of forest damage caused by air pollution is not new in Europe. Already in 1983 a comprehensive report from Schroeder and Reuss about vegetation damages by fume in the Harz mountains was published. In 1923, Prof. Dr. Julius Stocklasa of the Bohemian Technica...
STACS 92
This volume gives the proceedings of the ninth Symposium on Theoretical Aspects of Computer Science (STACS). This annual symposium is held alternately in France and Germany and is organized jointly by the Special Interest Group for Fundamental Computer Science of the Association Francaise des Sciences et Technologies de l'Information et des Syst mes (AFCET) and the Special Interest Group for Theoretical Computer Science of the Gesellschaft f}r Informatik (GI). The volume includes three invited lectures and sections on parallel algorithms, logic and semantics, computational geometry, automata and languages, structural complexity, computational geometry and learning theory, complexity and communication, distributed systems, complexity, algorithms, cryptography, VLSI, words and rewriting, and systems.
