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Intelligent Techniques for Web Personalization
This book constitutes the thoroughly refereed post-proceedings of the Second Workshop on Intelligent Techniques in Web Personalization, ITWP 2003, held in Acapulco, Mexico in August 2003 as part of IJCAI 2003, the 18th International Joint Conference on Artificial Intelligence. The 17 revised full papers presented were carefully selected and include extended versions of some of the papers presented at the ITWP 2003 workshop as well as a number of invited chapters by leading researchers in the field of Intelligent Techniques for Web Personalization. The papers are organized in topical sections on user modelling, recommender systems, enabling technologies, personalized information access, and systems and applications.
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Consumer Information Systems and Relationship Management: Design, Implementation, and Use
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Agent-Mediated Electronic Commerce and Trading Agent Design and Analysis
This volume contains 13 thoroughly refereed and revised papers detailing recent advances in research on trading agents, negotiating agents, dynamic pricing, and auctions. They were originally presented at the 10th International Workshop on Agent-Mediated Electronic Commerce (AMEC 2008) collocated with AAMAS 2008 in Estoril, Portugal, or the 6th Workshop on Trading Agent Design and Analysis (TADA 2008) collocated with AAAI 2008 in Chicago, IL, USA. The papers originating from AMEC 2008 address agent modeling and multi-agent problems in the context of e-negotiations and e-commerce. The TADA papers stem from the effort to design scenarios where trading agents and market designers can be pitched against each other in applications from supply chain management and procurement. They are all characterized by interdisciplinary research combining fields such as artificial intelligence, distributed systems, game theory, and economics.
Architectural Design of Multi-Agent Systems: Technologies and Techniques
"This book is a compilation of advanced research results in architecture and modeling issues of multi-agent systems. It serves as a reference for research on system models, architectural design languages, methods and reasoning, module interface design, and design issues"--Provided by publisher.
Transcultural Marketing for Incremental and Radical Innovation
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Advancing Information Management through Semantic Web Concepts and Ontologies
"This book provides an analysis and introduction on the concept of combining the areas of semantic web and web mining, emphasizing semantics in technologies, reasoning, content searching and social media"--Provided by publisher.
Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications
In todays interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.
