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Navigating Digital Communication and Challenges for Organizations
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Mediatized Sapiens – Communicational Knowledge in the Constitution of the Species
This book results from the IV International Seminar on Research on Mediatization and Social Processes held in 2020/2021. The III International Seminar on Research on Mediatization and Social Processes had a program developed on two levels: debate panels with invited researchers (5 panels, with the participation of researchers from Sweden(2), Argentina (2), and Brazil (9, including five from PPGCC-Unisinos). The IV Seminar program and its structure are at https://www.midiaticom.org/seminario-midiatizacao/programacao-2020/. In this IV Seminar, the theme of the panels was “Mediatized Sapiens: the social construction of knowledge among interactions, means, circulation, and social mediation.”...
Mediatization, Polarization, and Intolerance (Between Environments, Media, and Circulation)
This book is one of the results of the III International Seminar on Research on Mediatization and Social Processes held in 2019. The III International Seminar on Research on Mediatization and Social Processes had a program developed on two levels: Debate Tables, with invited researchers (five discussion tables, with the participation of researchers from France (3), Argentina (2), Germany (1), and Brazil (5). The schedule of the III Seminar and its structure can be seen at https://www.midiaticom.org/seminario-midiatizacao/grade-de-programacao-2019/. In total, there were 15 hours of debates at the five Discussion Tables. Methodologically, the Seminar takes place in the articulation of Debate T...
Networks, society, and polis: epistemological approaches on mediatization
This book is one of the results of the II International Seminar on Research on Mediatization and Social Processes. The II International Seminar on Research on Mediatization and Social Processes had a program developed at two levels: Debate panels, with invited researchers – five tables with the participation of researchers from Sweden (1), Russia (1), Portugal (1), Argentina (1), and Brazil (6). The schedule of the II Seminar and its structure are available at https://www.midiaticom.org/seminario-midiatizacao/grade-de-programacao-2018/. Intotal, there were 15 hours of debates at the five debate panels. This second event gave continuity to the first International Seminar on Research on Medi...
Brazil
This book explores five key themes: the new face of news and journalism, social movements and protest, television, cinema, publicity and marketing, and media theory. Chapters reflect the Brazilian case as a laboratory for exploring the evolving media environment of one of the world’s most fascinating societies.
The Cultural Politics of Femvertising
This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.
Contemporary Challenges in Mediatisation Research
This book focuses on key challenges related to conducting research on mediatisation, presenting the most current theoretical, empirical, and methodological challenges and problems, addressing ignored and less frequently discussed topics, critical and controversial themes, and defining niches and directions of development in mediatisation. With a focus on the under-representation of certain topics and aspects, as well as methodological, technological, and ethical dilemmas, the chapters consider the main critical objections formulated against mediatisation studies and exchange critical positions. Moving beyond areas of common focus – culture, sport, and religion – to emerging areas of study such as fashion, the military, business, and the environment, the book then offers a critical assessment of the transformation of fields and the relevance of new and dynamic (meta)processes including datafication, counter-mediatisation, and platformisation. Charting new paths of development in mediatisation, this book will be of interest to scholars and students of mediatisation, media studies, media literacy, communication studies, and research methods.
Entre o que se diz e o que se pensa: onde está a midiatização? Onde está a midiatização?
Este livro é resultado de um longo processo de interlocução, anterior, concomitante e posterior à realização do I Seminário Internacional de Pesquisas em Midiatização e Processos Sociais, no PPGCC-Unisinos, com apoio da Capes e do CNPq. Anterior, porque nasceu de vários projetos de cooperação, mobilidade e interação com pesquisadores convidados, do Brasil e do exterior. Concomitante, porque os convidados participaram intensamente não só das mesas de conferências e debates, mas também dos Grupos de Trabalho formados a partir das submissões de trabalho ao Evento. Posterior, porque resulta de um processo editorial que busca atender aos critérios de qualidade de obras coletiv...
Midiatização e redes digitais: os usos e as apropriações entre a dádiva e os mercados
Este livro é um dos resultados do seminário realizado com Serge Proulx, no Programa de Pós-Graduação em Ciências da Comunicação da Unisinos, institulado Mutações da Comunicação: Emergência de uma Cultura da Contribuição na Era Digital, numa iniciativa do Grupo de Pesquisa em Midiatização e Processos Sociais e Epistecom. Dos cinco encontros realizados com Serge Proulx, foram escolhidos, para este livro, três eixos, apresentados no formato de capítulos: a recepção; a reflexão sobre os usos, práticas e apropriações das técnicas e tecnologias; a cultura da participação. O seminário se realizou no âmbito do projeto Midiatização e Tecnologias Digitais/Escola de Altos Estudos/CAPES que contou também com a participação de Bernard Miège e Patrice Flichy. Este livro é um dos três que compõem a série que condensa este projeto.
