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Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
A comprehensive guide to safeguard your livelihood, income, and standard of living through the ups and downs of any economy. Most Americans, no matter what their economic circumstances, identify themselves as middle class. A recent Gallup poll showed that 63% consider themselves upper-middle or middle class. And they are feeling burned out and squeezed, under pressure to bring home more and more money just to maintain their standard of living. Middle Class Lifeboat is an answer to that pressure, a comprehensive guide to living a more stress-free lifestyle. Part I: Safeguarding Your Livelihood: profiles the 53 best jobs to have to be self- sufficient whether the economy is up or down. Part II: Safeguarding Your Income: 6 ways to extend your earnings, that don't always involve money. Part III : Safeguarding Your Standard of Living: 10 off-the-grid lifestyle choices to increase your quality of life
Begin a Work-at-Home Career with the Training and Education You Need! Train at Home to Work at Home This unique guide provides comprehensive resources on more than 200 distance-learning programs that can teach you 27 of the most popular and profitable work-at-home careers. Distance-learning programs have exploded in the last few years---courses are now available online, via e-mail, via teleclass, through the mail, on audiotape, on videotape, and even on CD-ROM. You can learn: graphic design at UCLA professional writing at Washington State University life coaching at CoachU Web site design at Penn State financial planning at University of Alabama interior design at the Art Institute International medical transcription at the Health Professions Institute and many more. Plus, extensive resource lists (organizations, books, and Web sites) complete each section. Full contact information, tuition rates, and course descriptions make comparisons and contrasts a breeze.
The newly updated edition of a perennial bestseller, with new information on using the Internet, FAQs, and index. This is the most comprehensive book on the subject, with dozens of worksheets and sample forms, from an expert writer and lecturer. Lucy Parker lives in Land O’ Lakes, Florida.
The Fast Track to Getting published! “Are you ready to get out of the slush piles? With the expert tutelage of Frishman and Spizman, an author can increase his/her chances of publication many times over.” – John Kremer, author, "1001 Ways to Market Your Books" “I’ve got a great idea for a book!” But a great idea is not enough---what you need is a killer book proposal. With publishing gurus Rick Frishman and Robyn Spizman as your guides, you can create a proposal that makes your idea sing---and appeals to the right publishers. And once you secure that coveted book deal, Frishman and Spizman give you all you need to know to conceptualize, write, market, and turn your powerful message into a bestseller. We all need a guide on the journey through the publishing world and these experts take you by the hand and help navigate the hypercompetitive book industry. We all have an amazing message within. Now is the time to share it with the world to change your life and the lives of your audience.
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup mu...
If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
You Can Get Paid to Write a Book. It's easily possible to make a fast $10,000, or even a six figure amount. You could even make seven figures --- over a million dollars for twenty pages of text. It sounds incredible, but a fast seven figures is certainly possible if you have a HOT, hot idea or have had an experience that hundreds of thousands of people want to read about. The good part is that you don't need to write your book before you get some money. You write a proposal, and a publisher will give you an advance, which you can live on while you write the book. Writing a proposal is the smart way to write a book. It's the way professional writers sell non-fiction. Selling a book on a proposal is much easier than selling a book that you've already written. A book proposal functions in the same way as any business proposal does: you're making an offer to someone you hope to do business with. (From the Introduction) Get Your Copy Now.