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Perspectivas del modelo empresarial chino
Se pretende analizar el contexto e identificar los riesgos y las oportunidades a los que se enfrentan los empresarios locales y extranjeros que desean promocionar en esta segunda década del siglo XXI nuevas actividades mercantiles en el Imperio del Centro, el cual ejerce una apreciable influencia en todo el planeta. A lo largo de los diversos capítulos de esta obra se contempla la situación política, económica y social del dragón asiático en el momento en que acaba de ascender al poder la quinta generación de líderes chinos. Sirva el panorama analizado en esta obra a nuestros empresarios con vocación internacional, para orientarlos en la definición de sus aspiraciones mercantiles tendentes a la generación de negocios prósperos, así como para estimularlos en la concepción y realización de sus proyectos en el Imperio Celeste.
La masonería madrileña
El presente libro analiza y reconstruye a través de fuentes hemerográficas y archivistas la historia de la masonería madrileña y las interconexiones entre las diferentes logias. Para ello, se examinará de forma crítica las interpretaciones a las que se ha visto sometida, encontrándonos con una institución compleja, estructurada en varios niveles de acción: masones, logias y obediencias. Se tratará de recuperar el trabajo de todas las logias madrileñas y el nombre de sus miembros, estableciendo un marco de análisis novedoso y la importancia de figuras como Morayta, Simarro, Barcia, Vidarte, entre otros. El libro que presento es una síntesis de lo que en su día fue la tesis docto...
Advanced Digital Marketing Strategies in a Data-Driven Era
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the pr...
Islam Unveiled
In "Islam Unveiled," Robert Spencer dares to face the hard questions about what the Islamic religion actually teaches--and the potentially ominous implications of those teachings for the future of both the Muslim world and the West. Going beyond the shallow distinction between a "true" peaceful Islam and the "hijacked" Islam of terrorist groups, Spencer probes the Koran and Islamic traditions (as well as the history and present-day situation of the Muslim world) as part of his inquiry into why the world's fastest growing faith tends to arouse fanaticism. "Islam Unveiled" evaluates the relationship between Islamic fundamentalism and "mainstream" Islam; the fixation with violence and jihad; th...
Entrepreneurial Universities
With an increasing focus on the knowledge and service economies, it is important to understand the role that entrepreneurial universities play through collaboration in policy and, in turn, the impact they have on policy. The authors evaluate how universities engage with communities while also balancing stakeholder considerations, and explore how universities should be managed in the future to integrate into global society effectively.
Empirical International Entrepreneurship
This handbook is focused on the analytical dimension in researching international entrepreneurship. It offers a diverse collection of chapters focused on qualitative and quantitative methods that are being practised and can be used by future researchers in the field of international entrepreneurship. The qualitative cluster covers articles, conceptual and empirical chapters as well as literature reviews, whereas the quantitative cluster analyses international entrepreneurship through a broad range of statistical methods such as regressions, panel data, structural equation modelling as well as decision-making and optimisation models in certain and uncertain circumstances. This book is essential reading for researchers, scholars and practitioners who want to learn and implement new methods in analysing entrepreneurial opportunities across national borders.
The Voice of God
Classic Text on Prophecy Revised for a New Generation Bestselling author Cindy Jacobs, known internationally as a leading prophetic voice, brings a foundational book for the prophetic movement to the next generation of believers. In this fully revised and updated edition, Jacobs offers a practical, biblical examination of the gift of prophecy, showing how it can be the pathway for the powerful, life-giving work of God. Every reader can learn the basic protocols as well as avoid the pitfalls that come with undisciplined prophetic ministry. The Holy Spirit is looking for individuals willing to hear the voice of God and speak it with wisdom and maturity. This vital work explains how.
The Case Against Immigration
Beck's book redefines a flashpoint issue for America's future and for the 1996 elections, showing how current high immigration--far beyond traditional levels--benefits mainly the rich, and why immigration rates must be drastically lowered to ensure that America remains a society of opportunity for all its citizens, including recent immigrants.
