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The Birth of Modern Europe
It seems undeniable that Jan de Vries has cast an indelible impression upon the field of early modern economic history. Utilizing the methods and concepts pioneered by de Vries, the contributors in this Festschrift display the depth and breadth of his influence, with applications ranging from trade to architecture, from the Netherlands to China, and from the 1400s to the present day.
The Dutch Republic and the Birth of Modern Advertising
With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first six thousand advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era.
Dutch Printer's Devices 15th-17th Century, Volume III
An indispensable source of information for bibliographers and historians of mentality and visual culture. Contains inter alia a massive index of iconography, systematically arranged according to ICONCLASS classification schedules, offering some 20,000 references. In 3 volumes. The print edition is available as a set of three volumes (9789060044407).
Producing Ovid’s 'Metamorphoses' in the Early Modern Low Countries
This book offers an analysis of paratextual infrastructures in editions of Ovid’s Metamorphoses and shows how paratexts functioned as important instruments for publishers and commentators to influence readers of this ancient text.
The Innocence of Pontius Pilate
The gospels and ancient historians agree: Jesus was sentenced to death by Pontius Pilate, the Roman imperial prefect in Jerusalem. To this day, Christians of all churches confess that Jesus died 'under Pontius Pilate'. But what exactly does that mean? Within decades of Jesus' death, Christians began suggesting that it was the Judaean authorities who had crucified Jesus--a notion later echoed in the Qur'an. In the third century, one philosopher raised the notion that, although Pilate had condemned Jesus, he'd done so justly; this idea survives in one of the main strands of modern New Testament criticism. So what is the truth of the matter? And what is the history of that truth? David Lloyd Du...
'All Manner of Industry and Ingenuity'
'All manner of industry and ingenuity' is the first book that combines the biographical, bibliographical, and scientific analyses of Thomas Willis.
Renaissance Rhetoric Short-title Catalogue 1460-1700
The most accurate inventory of Renaissance rhetoric yet attempted, this substantially revised and expanded volume provides a complete list of the printed sources for study of the pervasive influence of rhetoric on Renaissance culture. It includes 1,717 authors and 3,842 rhetorical titles in 12,325 printings, published in 310 towns and cities by 3,340 printers and publishers from Finland to Mexico prior to 1700. The catalogue is presented in alphabetical order by author surnames, with place, printer, date, and library locations for each publication. An extensive introduction explores the state of bibliography in Renaissance rhetoric today.
Illustrated Religious Texts in the North of Europe, 1500-1800
In recent years many historians have argued that the Reformation did not - as previously thought - hamper the development of Northern European visual culture, but rather gave new impetus to the production, diffusion and reception of visual materials in both Catholic and Protestant milieus. This book investigates the crosscurrents of exchange in the realm of illustrated religious literature within and beyond confessional and national borders, and against the background of recent insights into the importance of, on the one hand material, as well as on the other hand, sensual and emotional aspects of early modern culture. Each chapter in the volume helps illuminate early modern religious cultur...
Episodes in the Life of the Early Modern Learned Book
In Episodes, Ian Maclean investigates the ways in which the book trade operated through book fairs, and interacted with academic institutions, journals and intellectual life in various European settings (Germany, Italy, the Netherlands and England) in the long seventeenth century.
