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Big to small
B2S (acrónimo acuñado por los autores de la expresión “Big to Small”, replicando a las denominaciones con las que se conocen los distintos modelos de negocio de comercio electrónico) presenta la forma de trasladar las estrategias, conceptos y actuaciones más novedosas y actuales, implementadas por las grandes empresas con la colaboración de empresas de consultoría de primera línea, al mundo de las empresas medianas y de las pequeñas con potencial de desarrollo (mypes).
The SEER Program
None
Voices of Southeast Asia
Spanning more than a millennium, this anthology gathers literary sources from across the entire region of Southeast Asia. Its 24 selections derive from a variety of genres and reflect the diverse range of cultural influences the region has experienced. The literary excerpts illustrate the impact of religious and ideological currents from early Buddhism to Islam and Roman Catholicism. The selections reveal how cultural influences from South Asia, China, the Arabic world, and Europe arrived in Southeast Asia and left their marks in the realms of literature, society, and culture. The readings include religious works, folklore, epic poems, short stories, and the modern novel. They range from the Cambodian medieval version of the Ramayana to the 16th century Javanese tales to modern Thai short stories and include selections from Cambodia, Thailand, Indonesia, Laos, Philippines, and Burma.
Presenting the Past
In recent years, history has been increasingly popularized through television docudramas, history museums, paperback historical novels, grassroots community history projects, and other public representations of historical knowledge. This collection of lively and accessible essays is the first examination of the rapidly growing field called "public history." Based in part on articles written for the Radical History Review, these eighteen original essays take a sometimes irreverent look at how history is presented to the public in such diverse settings as children's books, Colonial Williamsburg, and the Statue of Liberty, Presenting the Past is organized into three areas which consider the rol...
Protein Misfolding Disorders
Neurodegenerative disorders such as Amyotrophic lateral sclerosis (ALS), Alzheimer’s disease (AD), Parkinson’s disease (PD), Prion-related disorders (PrD) and Huntington’s disease (HD) share a common neuropathology, primarily featuring the presence of abnormal protein inclusions containing specific misfolded proteins. These groups of diseases are now classified as Protein Misfolding Disorders. This book gives a comprehensive overview of the possible mechanisms involved in Protein Misfolding Disorders and possible therapeutic strategies to treat these diseases. The Ebook provides the most recent evidence addressing the role of cellular stress responses to neurological diseases, along with therapeutic strategies to alleviate ER stress in a disease context. -- Publisher.
Proteopathic Seeds and Neurodegenerative Diseases
The misfolding and aggregation of specific proteins is an early and obligatory event in many of the age-related neurodegenerative diseases of humans. The initial cause of this pathogenic cascade and the means whereby disease spreads through the nervous system, remain uncertain. A recent surge of research, first instigated by pathologic similarities between prion disease and Alzheimer’s disease, increasingly implicates the conversion of disease-specific proteins into an aggregate-prone b-sheet-rich state as the prime mover of the neurodegenerative process. This prion-like corruptive protein templating or seeding now characterizes such clinically and etiologically diverse neurological disord...
Text-E
This unique collection is a permanent record in English of an experiment in cultural communication - a trilingual virtual symposium lasting five months in which ten essays by internationally renowned thinkers on the impact of the Internet on texts, intellectual life, research, communication and culture were the core texts.
Venture Design
Now Published by SAGE! The Second Edition of Venture Design provides a step-by-step guide to help entrepreneurs navigate through the decision-making process and create a compelling business plan. New to the Second Edition Examines the qualities of entrepreneurs with a new chapter aimed at leveraging those personality traits to become a successful entrepreneur Explores the history of venture ideas with a new chapter devoted to helping readers discover and develop their own venture ideas "This is the most useful and exciting text in the area of entrepreneurship that I have read to date." - David Audretsch Ameritech Chair of Economic Development University of Indiana "This is by far the best offering that I have seen in this field. Moreover, it is a first-rate management textbook with a solid theoretical underpinning, clear and precise definitions of concepts, and interesting and relevant examples." - Michael Leiblein Ohio State University
Higher Education Consumer Choice
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.
