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Esta coletânea foi elaborada pelo grupo de pesquisa ESC - Ética na Sociedade de Consumo, a partir de reflexões conjuntas provocadas pela seguinte inquietação: as ações de marketing do nosso tempo são marcadas pela dissimulação, e isto vem sendo naturalizado na área de Comunicação. Este cenário é conceituado, contextualizado, problematizado e exemplificado. Tal dissimulação está no cerne das mensagens e abrange todo o ambiente físico e do ciberespaço. Este material contribui para academia, consumidores e mercado observarem os aspectos antiéticos da dissimulação na sociedade de consumo, que tendem a minimizar a reflexão sobre decisões de consumo que podem impactar a sociedade e o próprio planeta.
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This brand new comprehensive text and reference book is designed to cover all the essential elements of food science and technology, including all core aspects of major food science and technology degree programs being taught worldwide. Food Science and Technology, supported by the International Union of Food Science and Technology comprises 21 chapters, carefully written in a user-friendly style by 30 eminent industry experts, teachers and researchers from across the world. All authors are recognised experts in their respective fields, and together represent some of the world’s leading universities and international food science and technology organisations. Expertly drawn together, produ...
This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core concepts can be used. The book does not emphasize any particular programming language or suite of data-analysis tools, focusing instead on high-level discussion of important design principles. This easy...
Fernando Pesoa wrote this guide to Lisbon, in English, at some point during the 1920s. It was never published and the manuscript was only found amongst his papers long after his death. Its interest is twofold : anything form Pesoa's pen is de facto of interest, but je is also the quintessential city poet, and very much the poet of the cityof Lisbon. He loved the city, knew all of its corners, and scarcely left it after his early years there, following his school-days in Durban. The book can stillbe used as a guide today. The text has been updated only so as to take account of the modern Portuguese spelling of names and places (4e de couv. ).
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"A responsabilidade civil é um pilar do sistema jurídico, estabelecendo as bases para a justa reparação de danos causados a terceiros. Por outro lado, o seguro desempenha um papel crucial na gestão de riscos, oferecendo proteção financeira e promovendo confiança nas atividades econômicas em geral. A combinação desses dois domínios em uma única obra é uma iniciativa louvável e oportuna. Os artigos compilados neste livro exploram uma ampla gama de questões que são essenciais para o entendimento da relação entre seguro e responsabilidade civil. Desde a análise do 'duty to defend' no Brasil até a complexa interface entre seguros e sistemas de inteligência artificial, os aut...
In this paper, we examine the determinants of Brazilian city growth between 1970 and 2000. We consider a model of a city, which combines aspects of standard urban economics and the new economic geography literatures. For the empirical analysis, we constructed a dataset of 123 Brazilian agglomerations, and estimate aspects of the demand and supply side as well as a reduced form specification that describes city sizes and their growth. Our main findings are that increases in rural population supply, improvements in inter-regional transport connectivity and education attainment of the labor force have strong impacts on city growth. We also find that local crime and violence, measured by homicide rates impinge on growth. In contrast, a higher share of private sector industrial capital in the local economy stimulates growth. Using the residuals from the growth estimation, we also find that cities who better administer local land use and zoning laws have higher growth. Finally, our policy simulations show that diverting transport investments from large cities towards secondary cities do not provide significant gains in terms of national urban performance.
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