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Export Development and Promotion: The Role of Public Organizations
Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and developing world) is represented ...
Sociopolitical Aspects of International Marketing
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
B2B Relationship Marketing Management in Trade Fair Activity
The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate trade fairs from the perspective of creating conditions favourable for developing business relationshi...
Multinationals and Economic Development (Routledge Library Editions: International Business)
First published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Economic Intelligence and National Security
Since the end of the Cold War, competition among states has been waged along economic rather than ideological or military lines. In Canada, as elsewhere, this shift has forced a rethinking of the role of intelligence services in protecting and promoting national economic security. The scholars and practitioners featured here explore the aim, existing mandate, and practical applications of economic espionage from a Canadian and comparative perspective, and present a range of options for policy-makers. Economic Intelligence & National Security examines the laws in place to thwart economic spying, and the challenges and ethical problems faced by agencies working clandestinely to support their national private sectors.
International Business in China
International Business in China looks at the inner workings of business in China. Each sector is explored in detail against the broader cultural context and regional variations. Throughout, the focus is on the political changes which have taken place in recent years and how this has affected business both within China and the firms interacting with her on an international level. The contributors are all well known for their expertise in international business and have had extensive experience with business in China on a domestic and international level. They provide an excellent blend of succinct analysis and practical guidelines for those interested in discovering more about international business in China.
Handbook of Cross-Cultural Marketing
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and ex...
International Marketing
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
Japanese Manufacturing Investment in Europe
Japanese manufacturing investment in the European Community has grown dramatically over the last twenty years. At first, instances of investment were few, concentrated in a small number of industrial sectors. But since the mid-1980's there has been a surge of investment in a much wider range of industries. This volume details the growth of Japanese manufacturing investment in Europe in fourteen industrial sectors. The impact of Japanese competition and direct investment on European industries is considered in the context of the emergence of the three major trading blocs: the United States, Japan and the EC. Roger Strange concludes by making important policy recommendations, and arguing for the need for a new theoretical framework for assessing the political economy of foreign direct investment.
