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Tourism in Turkey
Tourism in Turkey: A Comprehensive Overview and Analysis for Sustainable Alternative Tourism is an informative study that analyzes the Turkish tourism from a variety of different perspectives and sheds light on its vast economic and social impacts. The volume takes into account Turkey’s popularity as a tourism destination that attracts many visitors, compared to the other popular destinations, yet its per capita earnings is low and suffers from declining foreign visitors. This volume emphasizes sustainable alternative tourism as a way forward. The Turkish hospitality and travel sector contribute significantly to the country’s GDP and is responsible for a considerable level of employment in Turkey. The volume discusses the development stages of tourism sector in Turkey in the light of policy changes that parallel the economic, political, social, and administrative transformations in Turkey. With the country’s favorable location, existing potential, mega projects, and ambitious targets set for 2023, the tourism sector needs to implement sustainable tourism measures in order to grow.
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
AMBALAJDA TAKLİT VE ESİNLENME
Ambalaj, içerisinde mamul bulunan kaba, muhafazaya, zarfa verilen isim ve tüketiciyle ürünün ilk buluşmasıdır. İyi bir ambalaj tüketicide iyi bir izlenim uyandırır. Bir karton kutu ya da karton poşetin asıl işlevi, içine konulan ürünü dış etkenlerden korumak ve rahat taşınmasını sağlamaktır. Asıl amaç bu olsa da önemli olan firmanın vizyonunun ve müşterisine verdiği değerin tüketiciye sunulmasıdır. Ambalaj ilk bakışta tüketicinin ilgisini çekmekle beraber, ürünün içerik, son kullanma tarihi gibi pek çok detayı da barındırır. Ambalajı zorunlu bir maliyet olarak görüp “en ucuzu en iyisidir” yerine “ürünümü en güzel nasıl sunarı...
Handbook of Research on Narrative Interactions
Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.
Digitalization and Society
The book presents a collection of papers by researchers from several different institutions on a wide range of digital issues: digitalization and literacy, game, law, culture, politics, health, economy, civil society, photograph. The book addresses researchers, educators, sociologists, lawyers, health care providers.
Cinsel Sağlık ve Üreme Sağlığı
Her sağlık, cinsel sağlık ve üreme sağlığı ile tamamlanır… Bu kitap; ülkemizde konuşulması ayıp, günah, paylaşılmaması gereken bir durum olarak görülen cinsel sağlık ve üreme sağlığı için güçlü bir kaynak olacaktır. Çiftler arasında konuşulmayan, gizlenen her sorun, bu sorunların çözümünü ya geciktirir ya da görmezden gelinmesine neden olur. Her sağlıklı insanın, biyopsikososyol olarak tam bir iyilik hâlinde olmasını sağlayan cinsel sağlık ve üreme sağlığı ile ilgili olarak sağlık çalışanlarının danışmanlık yapabilmesi için cinsellikle ilgili tanımlar başta olmak üzere yasal boyut, sağlıklı cinsellik, özellikli grup...
Mimarlık Bilimlerinde Güncel Konular-2022
Mimarlık Bilimlerinde Güncel Konular-2022, Livre de Lyon
