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Economy, Finance and Business in Southeastern and Central Europe
  • Language: en
  • Pages: 880

Economy, Finance and Business in Southeastern and Central Europe

  • Type: Book
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  • Published: 2018-05-02
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  • Publisher: Springer

This volume comprises papers presented at the 8th international conference “The Economies of the Balkan and Eastern European Countries in the Changing World” (EBEEC) held in Split, Croatia in 2016. The papers cover a wide range of current issues relevant for the whole of Eastern Europe, such as European integration, economic growth, labour markets, education and tourism. Written by experienced researchers in the field of economic challenges for Eastern Europe, the papers not only analyse recent problems, but also offer policies to resolve them. Furthermore, they offer insights into the theoretical and empirical foundations of the economic processes described. The proceedings of the conference appeals to all those interested in the further economic development of the Balkan and Eastern European countries.

Managing the Contemporary Multinational
  • Language: en
  • Pages: 333

Managing the Contemporary Multinational

Managing the Contemporary Multinational explores the role of headquarters in different structures of multinational firms and shows how this role is affected by the complexity of contemporary research. This topical book illustrates that contemporary research has added complexity to the attributes of the multinational, with implications for the role of headquarters. It examines claims that subsidiaries contribute to the overall competitiveness of the corporation, that they are organized in corporate networks spanning country borders, and that they depend upon specific relationships in the external network. It is stressed that headquarters knowledge of the multinational and its business environment is crucial, but also problematic. The eminent contributors question whether headquarters have become more or less important given the complexity of contemporary research, and argue that the answer to this question depends on the theoretical foundation adopted in the multinational. Based on empirical studies, this invaluable book will be a captivating read for students and researchers interested in international business and international management.

Key Developments in International Marketing
  • Language: en
  • Pages: 550

Key Developments in International Marketing

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The History of EIBA
  • Language: en
  • Pages: 283

The History of EIBA

The European International Business Academy (EIBA) is a scholarly association that commemorates its 50th anniversary in 2024. Created in December 1974, it serves as a community network promoting research, international research collaboration, knowledge sharing, life-long learning, and the exchange of ideas among its members around the World.

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
  • Language: en
  • Pages: 665

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

  • Type: Book
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  • Published: 2015-06-26
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  • Publisher: Springer

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and s...

Global Business and Management Research
  • Language: en
  • Pages: 130

Global Business and Management Research

The Journal of Global Business and Management Research (GBMR) strives to comply with highest research standards and scientific/research/practice journals' qualities. Being international and inter-disciplinary in scope, GBMR seeks to provide a platform for debate among diverse academic and practitioner communities who address a broad area of business and management issues across the globe.

The Internationalisation of British Start-up Companies in High-Technology Industries
  • Language: en
  • Pages: 236

The Internationalisation of British Start-up Companies in High-Technology Industries

The present study analyses the international activities of British start-up companies in high-technology industries. The research makes the following contributions. First, it is the first study that establishes the prevalence of internationally operating start-up companies in a particular country. Accordingly, we find that the majority of British high-tech start-ups have engaged in international activities within a few years since formation. Second, it consolidates the existing knowledge in the fields of international entrepreneurship and subjects it to empirical testing. Third, it assesses the power of different theories in international business to explain the cross-border activities of start-up companies. Overall, the research lends support to a resource-based perspective of international entrepreneurship since the proxies for transaction cost-based arguments and the internationalisation process theory are of limited explanatory power.

Targeting the Foreign Direct Investor
  • Language: en
  • Pages: 215

Targeting the Foreign Direct Investor

Foreign Direct Investment (FDI) is one avenue for offering assistance to developing countries in their efforts to grow. Small countries typically have limited resources to direct toward investment attraction programs, so the ability to segment the market (of Multinational Corporations looking to invest) is a crucial skill. This book develops and employs an investment preference analysis model to give evidence that homogenous groups of investors can be identified. Once these groups are identified, their needs - specific preference requirements for laws, regulations, incentives, and general conditions - can be more efficiently addressed.

Small and Medium-Sized Enterprises in the Global Economy
  • Language: en
  • Pages: 192

Small and Medium-Sized Enterprises in the Global Economy

DIVExplores how and why small and medium-sized businesses are flourishing in the global marketplace /div

Managing the Internationalization Process (Routledge Revivals)
  • Language: en
  • Pages: 131

Managing the Internationalization Process (Routledge Revivals)

  • Type: Book
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  • Published: 2015-06-11
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  • Publisher: Routledge

Few nations have internationalized their business operations as successfully as the Swedes. This book, first published in 1989, looks at the process in detail, examining the international operations of Swedish firms since 1970, including acquisitions of foreign firms. The international dimension of business is becoming increasingly important for firms of all sizes, and this analysis of what happens when companies enter and then sustain a presence in the international arena will be of great value to students and teachers of international business and management.