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STATISTIKA DASAR
Statistika adalah ilmu yang membahas (meneliti) dan mengembangkan prinsip, metode, dan prosedur yang harus diikuti atau digunakan dalam pengumpulan data digital, penyusunan atau pengelolaan data digital, penyajian, representasi atau deskripsi data numerik, analisis data numerik, membuat kesimpulan, memperkirakan, serta menyiapkan prediksi ilmiah/matematis berdasarkan kumpulan data numerik tersebut. Statistika memegang peranan penting dalam kehidupan manusia dan perkembangan ilmu pengetahuan. Oleh karena itu, tidak heran jika saat ini statistika telah berkembang dalam berbagai bidang keilmuan, misalnya tatistic ekonomi, tatistic bisnis, tatistic pendidikan, tatistic sosial, tatistic kedokteran, dan lain-lain. Demikian pula dalam dunia pendidikan, statistika digunakan sebagai “alat” untuk memberikan gambaran suatu fenomena, sebagai ujian pengambilan keputusan. Penerbitan buku ini dimaksudkan untuk membekali mahasiswa dengan pengetahuan statistika yang dipandang perlu dan relevan bagi para peneliti, pendidik, dan penyelenggara pendidikan.
The use of consumer neuroscience in aroma marketing
Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the role of scents in marketing and the use of neuroscience tools in monitoring the impact of the stimuli on consumer emotions. Tools used by the authors are a consumer neuroscience tool - electroencephalography (EEG), a biometric method that monitors the galvanic skin response or skin perspiration (GSR), and a traditional data collection method - a questionnaire. With these tools, consumer response to three selected scents were monitored. One of the initial scents was selected and tested under ‘normal’ restaurant conditions. The authors describe how the information was obtained, and how the effect on consumer emotions was determined. 'The use of consumer neuroscience in aroma marketing' concludes with recommendations to improve the effectiveness of aromatisation in practice.
Operations Management for Competitive Advantage
Chase, Jacobs and Aquilano: Operations Management for Competitive Advantage, 11/e (CJA) provides a current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing or service settings. The text provides comprehensive coverage, from high-tech manufacturing to high touch services with a balanced treatment. Chase, Jacobs, and Aquilano also thoroughly integrates and discusses current issues such as globalization; supply chain strategy, E-business, and ERP. The concepts are illustrated by using abundant real world examples, articles, illustrations, problems and cases. Technology is integral to the success of this course, as such, CJA also provide students and instructors with an innovative array of leading edge technology learning and teaching tools.
Lean Production for Competitive Advantage
Lean Production for Competitive Advantage: A Comprehensive Guide to Lean Methodologies and Management Practices, Second Edition introduces Lean philosophy and illustrates the effective application of Lean tools with real-world case studies. From fundamental concepts to integrated planning and control in pull production and the supply chain, the text provides a complete introduction to Lean production. Coverage includes small batch production, setup reduction, pull production, preventive maintenance, standard work, as well as synchronizing and scheduling Lean operations. Detailing the key principles and practices of Lean production, the text also: Illustrates effective implementation techniqu...
Neuromarketing in Food Retailing
'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It provides tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make shopping convenient and effective.
Modern Marketing Research
Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
Standard Work Combination Sheet
The Standard Work Combination Sheet lets participants document the sequence of production steps assigned to a single operator. It is used to illustrate the best combination of worker, machine and process.
Brand Sense
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and au...
