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The flash mob movements in London, UK
Inhaltsangabe:Abstract: Flash mobs are an urban movement in which it seems that random people meet at a random place and do something out of the ordinary to amuse people as well as to make them think, What just happened? They begin as a communication in cyberspace and end as participation in real life, and with the growing popularity of flash mobs, corporations are starting to use this urban movement for commercial purposes. This research seeks to understand the perceptions and attitudes of both participants and the audience of flash mobs and will also examine the impact that commercial use has on this movement. The research is divided into three parts. The first part involves interviewing t...
Digital Research Confidential
Behind-the-scenes stories of how Internet research projects actually get done. The realm of the digital offers both new methods of research and new objects of study. Because the digital environment for scholarship is constantly evolving, researchers must sometimes improvise, change their plans, and adapt. These details are often left out of research write-ups, leaving newcomers to the field frustrated when their approaches do not work as expected. Digital Research Confidential offers scholars a chance to learn from their fellow researchers' mistakes—and their successes. The book—a follow-up to Eszter Hargittai's widely read Research Confidential—presents behind-the-scenes, nuts-and-bol...
Analysis of Consumers Response on Branded Flash Mobs
This book is a comparative case study insights, aimed to explore the applicability of branded flash mobs as a potential new marketing strategy for events and understand whether it is an effective innovative tool of marketing promotion. Branded flash mobs have distinguished themselves as a popular form of viral marketing but there are still some questions that must be answered: which driving forces and emotions are on the heels of branded flash mobs audience? How they are currently impacting consumers response and experience? Are they an efficient innovative vehicle of marketing promotion?The author has therefore deployed a discourse analysis of YouTube comments on three branded flash mobs, showing that consumers perceive them clearly as commercials and efficient tools of marketing, identifying the brands, expressing both appreciation and aversion toward the brand and the ad. The study wants to extent the body of research on branded flash mob events as a new potential marketing opportunity as to drive consumers purchase and increase brand equity and promoting relationship between the firm and consumers.
Anarchism and Art
Interprets popular art forms as exhibiting core anarchist values and presaging a more democratic world. Situated at the intersection of anarchist and democratic theory, Anarchism and Art focuses on four popular art formsDIY (Do It Yourself) punk music, poetry slam, graffiti and street art, and flash mobsfound in the cracks between dominant political, economic, and cultural institutions and on the margins of mainstream neoliberal society. Mark Mattern interprets these popular art forms in terms of core anarchist values of autonomy, equality, decentralized and horizontal forms of power, and direct action by common people, who refuse the terms offered them by neoliberalism while creating pr...
Black Citymakers
W.E.B. DuBois immortalized Philadelphia's Black Seventh Ward neighborhood, one of America's oldest urban black communities, in his 1899 sociological study The Philadelphia Negro. In the century after DuBois's study, however, the district has been transformed into a largely white upper middle class neighborhood. Black Citymakers revisits the Black Seventh Ward, documenting a century of banking and tenement collapses, housing activism, black-led anti-urban renewal mobilization, and post-Civil Rights political change from the perspective of the Black Seventh Warders. Drawing on historical, political, and sociological research, Marcus Hunter argues that black Philadelphians were by no means mere...
Post-choreography
This book sheds light on the practice of French choreographer Jérôme Bel, who is active in the fields of performing arts and contemporary art. Shuntaro Yoshida examines a case study of collective creation involving the choreographer and a group of amateur workshop participants. The focus is on Atelier Danse et Voix (Dance and Voice Workshop) (2014) and workshops held with local diverse participants in Brussels, Venice, and Munich after the cancellation of the Dance and Voice Workshop. This study elucidates Bel’s creative method by exploring the relationship between choreographer and participants in a situation where the typical framework of actors has been expanded. The focus of the case...
Reconfiguring Class, Gender, Ethnicity and Ethics in Chinese Internet Culture
New information technologies have, to an unprecedented degree, come to reshape human relations, identities and communities both online and offline. As Internet narratives including online fiction, poetry and films reflect and represent ambivalent politics in China, the Chinese state wishes to enable the formidable soft power of this new medium whilst at the same time handling the ideological uncertainties it inevitably entails. This book investigates the ways in which class, gender, ethnicity and ethics are reconfigured, complicated and enriched by the closely intertwined online and offline realities in China. It combs through a wide range of theories on Internet culture, intellectual histor...
Deviance in Social Media and Social Cyber Forensics
This book describes the methodologies and tools used to conduct social cyber forensic analysis. By applying these methodologies and tools on various events observed in the case studies contained within, their effectiveness is highlighted. They blend computational social network analysis and cyber forensic concepts and tools in order to identify and study information competitors. Through cyber forensic analysis, metadata associated with propaganda-riddled websites are extracted. This metadata assists in extracting social network information such as friends and followers along with communication network information such as networks depicting flows of information among the actors such as tweets...
Yuva India
Yuva India takes a deep dive into the lives of India’s young men and women. In unravelling what makes them tick, the book uncovers the phenomenon of ‘attitudinal convergence’ that is rapidly growing across youth cohorts in India. Tracing its origin to the arrival of and exposure to a ‘composite culture’, the research behind ‘convergence’ zeroes in on how a young India is defining itself using new-age sensibilities. Drawing on insights collected over a decade, Ray documents and analyses how young men and women in India approach issues of identity, image, sexuality, spirituality, personal relevance, social connections and community, and professional pursuits. In a one-of-a-kind analysis, using comprehensive data from across the nation, Ray scrutinizes young India’s psyche to make sense of their aspirations. Filled with numerous first-person accounts and brand stories, Yuva India provides an insightful understanding of India’s most valuable asset, its youth population. The present and the future of India’s young, it reveals, will be invaluable not just for business and brand managers, but also for all those who wish to engage with them.
Humor 2.0
The book shows how humor has changed since the advent of the internet: new genres, new contexts, and new audiences. The book provides a guide to such phenomena as memes, video parodies, photobombing, and cringe humor. Included are also in-depth discussions of the humor in phenomena such as Dogecoin, the joke currency, and the use of humor by the alt-right. It also shows how the cognitive mechanisms of humor remain unchanged. Written by a well-known specialist in humor studies, the book is engaging and readable, but also based on extensive scholarship.
