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KMOX
Through archival photographs and text, former KMOX announcer Frank Absher shares the history of the radio station that has literally been the "Voice of St. Louis" since it signed on the air on December 24, 1925.
St. Louis Radio and Television
St. Louis sits near the center of the United States in an area sometimes termed "flyover" territory by those who live on the coasts. Although this city in the middle of the country is not generally known as the birthplace of broadcasting, it is in fact where Nikola Tesla demonstrated the first true "broadcast" in March 1893. Later, in 1920, two St. Louis men began a radio broadcast announcing the results of the Harding-Cox presidential election on the same night as KDKA in Pittsburgh, but the Pennsylvania event received all of the national recognition. Wireless broadcasts (in Morse code) of weather information were emanating from the campus of St. Louis University in 1912; that station, 9YK, became WEW in 1922. Television was introduced to St. Louisans in 1947, although at least one forward-thinking local broadcaster was experimenting with the medium as early as 1928.
St. Louis Advertising
Mention "advertising," and just about everyone thinks of New York's Madison Avenue, long the center of the nation's advertising universe. The reality is that advertising is everywhere and has been almost since the inception of the nation. In St. Louis, for example, two early advertising agencies became major players on the national scene, creating advertising for multinational corporations. Browsing through this collection of old advertisements gives readers a chance to follow the development of the nation's business community over the past 200 years and see what was important in the daily lives of Americans, as well as what the nation's commercial interests wanted them to believe was important.
The Birth of Top 40 Radio
"Top 40" was the preeminent American radio format of the 1950s and 1960s. Although several radio station group owners offered their own versions of the format, the AM stations owned by Todd Storz and his father were acknowledged as the principal developers of Top 40 radio, and the prime movers in making it a nationwide ratings and revenue success. The Storz Stations in St. Louis, Omaha, New Orleans, Minneapolis-St. Paul, Kansas City, Oklahoma City and Miami are profiled in this book, as are various Storz air personalities and executives. A detailed chapter examines the unique "Storz Station sound," revealing the complexity of what detractors portrayed as a simplistic format. Another covers Storz advertising in radio trade magazines, which cemented the company's image as the format's most successful station group and Top 40 as the dominant programming of the day. There are extensive quotations from the memoirs of several of the founders of the format.
100 Things Blues Fans Should Know & Do Before They Die
Covering the entire 45-year history of the Blues, author Jeremy Rutherford has collected every essential piece of Blues knowledge and trivia, as well as must-do activities, and ranks them from 1 to 100. Most Blues fans have taken in a game or two at the Scottrade Center, have seen highlights of a young Brett Hull, and are aware that the team is named after the famous W. C. Handy song “Saint Louis Blues”. But only real fans know who scored the first goal in franchise history, can name all of the Blues players whose numbers are retired, or can tell you the best place to grab a bite in St. Louis before the game. 100 Things Blues Fans Should Know & Do Before They Die is the definitive resource guide for both seasoned and new fans of the St. Louis Blues.
Real Life Stories of J. C. and the Breakfast Club
J. C. Corcoran gives a "behind the scenes" look into local broadcasting and his wild ride up and down the St. Louis radio dial.
The Revolution Will Not Be Downloaded
This book attacks the often implicit and damaging assumption that ‘everyone’ is online and that ‘everyone’ is using online resources within the specified parameters of employers, government and national laws. This book summons a critical Web Studies, asking not only who is using particular applications, but also how and why. This remedial work is required. The concept and label of ‘Web 2.0’ is part of a wide-ranging suite of assumptions that offer simple answers to difficult questions. The term captures a desire for online collaboration and the sharing of information, performed most visibly through blogs, podcasts and wikis. Other ‘products’ that capture the Web 2.0 ideology ...
Shadow of the New Deal
Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the media reform movement and clearinghouse the National Association of Educational Broadcasters (NAEB) in the drive to create what became the Public Broadcasting Service and National Public Radio. Founded in 1934, the NAEB began as a disorganized collection of undersupported university broadcasters. Shepperd traces the setbacks, small victories, and trial and error experiments that took place as thousands of advocates built a media coalition premised on the belief that technology could ease social inequality through equal access to education and information. The bottom-up, decentralized network they created implemented a different economy of scale and a vision of a mass media divorced from commercial concerns. At the same time, they transformed advice, criticism, and methods adopted from other sectors into an infrastructure that supported public broadcasting in the 1960s and beyond.
