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Strategic Marketing in Library and Information Science
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of mar...
Strategic Marketing in Library and Information Science
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of mar...
The Record
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The American Congress
The American Congress provides the most insightful, up-to-date treatment of congressional politics available in an undergraduate text. Informed by the authors' Capitol Hill experience and nationally-recognized scholarship, The American Congress presents a crisp introduction to all major features of Congress: its party and committee systems, leadership, and voting and floor activity. The American Congress has the most in-depth discussions of the place of the president, the courts, and interest groups in congressional policy making available in a text.
Education Directory
None
Legislative Leviathan
This book provides an incisive new look at the inner workings of the House of Representatives in the post-World War II era. Reevaluating the role of parties and committees, Gary Cox and Mathew McCubbins view parties in the House—especially majority parties—as a species of "legislative cartel." These cartels usurp the power, theoretically resident in the House, to make rules governing the structure and process of legislation. Possession of this rule-making power leads to two main consequences. First, the legislative process in general, and the committee system in particular, is stacked in favor of majority party interests. Second, because the majority party has all the structural advantag...
Parties and Leaders in the Postreform House
Since the Second World War, congressional parties have been characterized as declining in strength and influence. Research has generally attributed this decline to policy conflicts within parties, to growing electoral independence of members, and to the impact of the congressional reforms of the 1970s. Yet the 1980s witnessed a strong resurgence of parties and party leadership—especially in the House of Representatives. Offering a concise and compelling explanation of the causes of this resurgence, David W. Rohde argues that a realignment of electoral forces led to a reduction of sectional divisions within the parties—particularly between the northern and southern Democrats—and to incr...
Committees in Congress
Providing a comprehensive examination of the origins, development, and status of committees and committee systems in both the House and Senate, this edition carries on the book′s tradition of comprehensive coverage, empirical richness, and theoretical relevance in its discussion of these essential and distinguishing features of our national legislature. While the second edition focused on the "post-reform" committee systems, addressed the shifts in the internal distribution of power, and hinted at the forces that had already begun to undermine the power of committees, this edition updates that analysis and looks at the reforms that evolvied under the Republicans. It offers complete coverage of the rules and structural changes to the House and Senate committee systems. It extends its discussion of committee power and influence in the context of the "Contract with America," Republican reforms, and the inter-party warfare on Capitol Hill.
