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This invaluable guide places XML in context, discussing why it is so significant, and how it affects the business and computing worlds, most recently with the emergence of Web services. It also explores the full ranges of XML related technologies.
First came Melissa. Then the I Love You virus. Then Code Red and Nimda. The cumulative effects of these orchestrated attacks are devastating from a financial standpoint. This book is precisely the guide that managers need. Enterprise Security allows the manager to analyze their infrastructure, spot potential weaknesses, and build a formidable defense.
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The idea of Business Rules has been around for a while. Simply put, a Business Rule is a statement that defines or constrains some aspect of the business. In practice they are meant to reduce or eliminate the delays, waste, and frustration associated with the IT department having to be involved with almost every action affecting an organization's information systems. The advent of Web services has created renewed interest in them. There are now several well established rules-based products that have demonstrated the effectiveness of their use. But until now there has not been a definitive guide to Business Rules. Ron Ross, considered to be the father of Business Rules, will help organizations apply this powerful solution to their own computer system problems. This book is intended to be the first book that anyone from an IT manager to a business manager will read to understand what Business Rules are, and what how they can be applied to their own situation.
bull; bull;Written by the author who Enterprise Systems Journal noted for her uncanny ability to apply technology to create new solutions. bull;Helps identify scenarios and applications where Web services can provide the best ROI for your company bull;Foreword by Brown and Hagel, bestselling Web services authors of "Out of the Box"
Creating a Web site is easy. Creating a well-crafted Web site that provides a winning experience for your audience and enhances your profitability is another matter. It takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits.
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.