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Entry Strategies for International Markets
Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
International Strategic Management
Contains articles on aspects of strategic management in the multinational enterprise. Contributions fall into four areas: multinational and transnational enterprise; the top-management perspective; the normative, decision-making emphasis; and regency of publication no earlier than 1985.
International Marketing and Export Management
"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and ...
Looking Forward
In 'Looking Forward,' Franklin D. Roosevelt offers an illuminating exposition of his vision for America, elegantly threading his prose with the principles of progressivism that shaped his political philosophy. Roosevelt's narrative stands out in its ability to articulate a clear path for the nation amidst the turmoil of its historical moment, reflecting the transformative initiatives that characterized his tenure. Its reprinting by DigiCat Publishing underscores the timeless relevance of Roosevelt's thought, preserving it within the canon of political literature and introducing it to the modern reader with the dignity such a work commands in its contemporary typographic presentation. This ed...
Lindbergh vs. Roosevelt
Was aviation pioneer and popular American hero Charles A. Lindbergh a Nazi sympathizer and anti-Semite? Or was he the target of a vicious personal vendetta by President Roosevelt? In Lindbergh vs. Roosevelt, author James Duffy tackles these questions head-on, by examining the conflicting personalities, aspirations, and actions of Franklin D. Roosevelt and Charles A. Lindbergh. Painting a politically incorrect portrait of both men, Duffy shows how the hostility between these two American giants divided the nation on both domestic and international affairs. From cancelling U.S. air mail contracts to intervening in World War II, Lindberg and Roosevelt’s clash of ideas and opinions shaped the nation’s policies here and abroad. Insightful, and engaging, Lindbergh vs. Roosevelt reveals the untold story about two of history’s most controversial men, and how the White House waged a smear campaign against Lindbergh that blighted his reputation forever.
Deviations
Collection of writings by Gayle S. Rubin, an American theorist and activist in feminist, lesbian and gay, queer, and sexuality studies since the 1970s.
Kissinger the Negotiator
Foreword by Henry Kissinger In this groundbreaking, definitive guide to the art of negotiation, three Harvard professors—all experienced negotiators—offer a comprehensive examination of one of the most successful dealmakers of all time. Politicians, world leaders, and business executives around the world—including every President from John F. Kennedy to Donald J. Trump—have sought the counsel of Henry Kissinger, a brilliant diplomat and historian whose unprecedented achievements as a negotiator have been universally acknowledged. Now, for the first time, Kissinger the Negotiator provides a clear analysis of Kissinger’s overall approach to making deals and resolving conflicts—expe...
