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Corporate Management Ecosystem in Emerging Economies
Emerging economies, as actively changing societies, invoke questions about the future direction for national and global development as well as equitable economic growth. In this book, the Editors argue that understanding the corporate management ecosystem of emerging economies is key to business success in the globalized economy. Discussing the key attributes of emerging economies (for example, population dynamics, labour and production patterns, employment, and foreign direct investment) and the connection with governance, marketing, innovation management, and supply chain research and practice, the book highlights the distinctiveness of corporate management dynamics in comparison with existing knowledge that is dominated by developed country frameworks. The book offers twenty-one case studies that cover examples of corporate management research and practice in both local and international companies, making this a valuable resource for students, academics and industry stakeholders.
Contemporary Retail Marketing in Emerging Economies
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.
Perspectives on Consumer Behaviour
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Incorporating Sustainability in Management Education
Responding to the pressing need of business schools to incorporate sustainability thinking into their curricula, this new book offers fresh thinking on how to achieve this in practical terms. Structured on a typical MBA programme, each chapter explores how sustainability thinking can be integrated into existing subject areas. Rather than being prescriptive, the chapters provide opportunities to reflect on successes as well as challenges associated with embedding sustainability into MBA courses. Contributors explore the employability implications of sustainability and how these are reflected in course designs, pedagogy and assessments. Filling an important gap in current literature, Incorporating Sustainability in Management Education provides important support to Higher Education Institutes who must quickly adapt to this desired change in business school curricula.
Responsible Production and Consumption
Zero Hunger (SDG-2) and Responsible Consumption and Production (SDG-12) of the United Nations are very crucial aspects for any economy in the world. In terms of Agricultural Sustainability and Food Security, the world should see to it that agriculture is sustainable enough to ensure food security for all its people. While nobody should be deprived of food for whatever reasons and at the same time nobody should use the agricultural resources (both inputs and outputs) in a manner harmful to the society at large. The use of any resources in terms of production and consumption, and vice versa, should take into account the carbon-footprint and greenhouse gas emissions. While the producers have a major role in the optimum use of the resources, the consumers, for whatever items, should take into account the responsible consumption practices. Since production and consumption are like two sides of a coin, complementary to each other, any change in one of the aspects will have its repercussions on the other one. So, it is a collective responsibility of everyone to ensure that things are practiced the way they are supposed to.
Intentional
Live your life the way you want to. Manage stress better. Be more resilient and enjoy meaningful relationships and better health. We all want that. Such life leads to better choices, better jobs, loving romantic partners, more rewarding careers and decisions that are fully aligned with our aims. What stops us from getting all that is the complexity of our brain and the complicated way in which the external world comes together. The misalignment between the internal states we experience and the external circumstances we encounter often leads to confusion, a lack of clarity in our thinking and actions that are not consistent with our professed values. Intentional is a gameplan. It helps us con...
Marketing Management in Africa
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
The Transformative Potential of Corporate Social Responsibility in the Global Cocoa-Chocolate Chain
This book engages with the implications of an expanding Corporate Social Responsibility (CSR) of Transnational Corporations in their supply chains. Taking the case of a cocoa sustainability certification project in Ghana, the study examines the implementation process of such a transnational CSR intervention and its outcomes regarding the local governance and institutional environment of the cocoa sector in Ghana. The study deploys a theoretical framework based on Global Value Chain Analysis and a neo-Gramscian approach to Global Governance to assess transnational CSR as a concept and strategy that reflect power struggles in global production fields.
Adopting Circular Economy Current Practices and Future Perspectives
The development of a closed-loop cycle is a necessary condition so as to develop a circular economy model as an alternative to the linear model, in order to maintain the value of products and materials for as long as possible. For this motive, the definition of the value must be demonstrated for both the environment and the economy. The presence of these analyses should be associated with the social dimension and the human component. A strong cooperation between social and technical profiles is a new challenge for all researchers. End of life of products attract a lot of attention, and the final output could be the production of technologies suitable for managing this waste.
