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Start Small FINISH BIG
At age seventeen Fred Deluca borrowed $1,000 from a a friend-and srarted SUBWAY(R). Today, with more than 38,000 stores in one hundred countries and annual sales exceeding $16.6 billion, Fred DeLuca's SUBWAY is a success story with a message... START SMALL FINISH BIG Publishers Weekly Review: DeLuca was only 17 when he started what is now the Subway restaurant chain in 1965; he needed money to attend college and a friend offered to back him with $1,000 to start a sandwich shop in Bridgeport, Conn. That beginning led DeLuca to an enormously successful career: in addition to being president of the chain, he runs MILE, a nonprofit organization that offers loans to entrepreneurs. According to De...
Logo Design Love
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildl...
So You Want to Franchise Your Business
“This book is great. Definitively a best seller. It should be the number one consultation reference book for anyone related to the franchise business. Congratulations Harold!” Tomas, Chairman of The Taco Maker in San Juan, PR Turn Your Business Into A Franchise Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan's. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise. If you're interested in using this profitable strategy t...
The Business
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Cheshire Crossing
In a one-of-a-kind graphic novel collaboration between the #1 New York Times bestselling author of The Martian and the beloved illustrator behind Sarah’s Scribbles, Alice, Wendy, and Dorothy team up to save the multiverse, from Wonderland to Neverland and Oz. Originating as fan fiction from the brilliant imagination of Andy Weir, now brought to vivid life by Sarah Andersen, Cheshire Crossing is a funny, breakneck, boundlessly inventive journey through classic worlds as you’ve never seen them before. Years after their respective returns from Wonderland, Neverland, and Oz, the trio meet here, at Cheshire Crossing—a boarding school where girls like them learn how to cope with their supern...
Via Delle Oche
The final book in the De Luca trilogy. There has been a murder on Via delle Oche, the Bologna street at the center the city's notorious red light district. As always, De Luca is unwilling to look the other way when the evidence points to certain local politicians and members of the upper echelons of the Bologna police. A nation's fate is soon to be decided in bitterly contested elections; once again, the brutal worlds of crime and politics collude and collide, creating an atmosphere that becomes more volatile with each passing day.
Extending Russia
As the U.S. National Defense Strategy recognizes, the United States is currently locked in a great-power competition with Russia. This report seeks to define areas where the United States can compete to its own advantage. It examines Russian vulnerabilities and anxieties; analyzes potential policy options to exploit them; and assesses the associated benefits, costs, and risks, as well as the likelihood of successful implementation.
Effortless Entrepreneur
Nick Friedman and Omar Soliman started the multimillion-dollar franchise College Hunks Hauling Junk when they were just twenty two, and they’ve been having the time of their lives ever since. What’s their secret? That's just it--there isn't one. There's no fancy software or complicated business schemes. No outside investors or quirky market niche. They just followed 10 common-sense commandments to building a straightforward, fun, and successful business that does a simple job well. Anyone can understand it, and anyone can do it.
Unleashing Excellence
A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance. Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company's individual customer service needs. It shows you how to navigate...
Franchising
Hundreds of potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood. Franchising: Pathway to Wealth Creation delivers that guidance, from start to finish.
