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From a quantitative point of view the achievement of the Kelmscott Press may not seem impressive: between 1891 and 1898 it produced fifty-two books and a set of specimen pages for another book. Yet each was remarkably beautiful. Designed by William Morris, printed on hand-presses, ornamented with initials and borders by Morris, and illustrated often by Edward Burne-Jones, these few Kelmscott Press books are famous everywhere today. Why they have so profoundly affected twentieth-century theories of book design and what cultural significance the founding of the Kelmscott Press played are some of the questions the author considers.
Across a powerfully wide-ranging set of themes, theoretical registers and historical examples, John Roberts analyses the key problems that continue to confront art after conceptual art, in the light of art’s longstanding relationship to market and institution the commodity and mass culture: namely, artistic labour and technology, modernity and the ‘new’, art and negation, identity and subjectivity, agency and audience, form and value. In these terms, the book provides a rigorous and ambitious, examination of the limits and possibilities of art’s contribution to emancipatory discourse and practice.