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The goal for consumer oriented business should be to make a profit and to do it without costing the Earth. Yet exactly how to satisfy the needs and wants of consumers without contributing to environmental degradation is proving to be the essential, but elusive goal for businesses in the 21st century. The leading solution is to substitute material consumption with the consumption of services that offer consumers convenience and value but eliminate much of the inefficiency and waste associated with our throw-away society. Sustainable consumer services for households - services that are delivered to consumers at the premises such as home delivery of organic food, appliance leasing, mobile laund...
Sustainable development will not be possible without fundamental improvements in resource productivity and energy efficiency, the adaptation of material flows into natural cycles as well as a radical change in production and consumption patterns. In essence, what is required is not only an ecological approach to product design but also new marketing and consumption patterns for products that can satisfy our needs in a more environmentally sound way.In recent years there has been growing interest in the possibilities of eco-services to achieve some of these aims. Ecologically oriented leasing, renting, pooling and sharing, where the emphasis is placed on the sale of a product's use rather tha...
Alles Leben und Handeln des Menschen beruht auf (Vor- )Leistungen der Natur. Die Erhal tung der Regenerationskraft natiirlicher Kreislaufe ist deshalb eine wesentliche Erfolgsvor aussetzung fur menschliches Uberleben, fur die Sicherung von Nutzenstiftung und fur die Ergiebigkeit der Wirtschaft. Das Besondere dabei ist, daB diese Erfolgsdeterminante im Aufwand-lNutzen-Kalkiil der Wirtschaftseinheiten erst mit zunehmender Knappheit der Naturressourcen bzw. mit zunehmenden staatlichen Markteingriffen (Oko-Steuem, Auflagen zur Emissionsbegrenzung, Umwelthaftung etc.) im Sinne der Intemalisierung extemer Effekte wirksam wird. Durch zunehmende (kumulierte) Umweltbelastungen bedingt, sind in Zukunf...
The Business of Sustainability is a core resource for policy makers, members of the development community, entrepreneurs, and corporate executives, as well as business and economics students and their professors. It contains rich analysis of how sustainability is being factored into industries across the globe, with enlightening case studies of businesses serving as agents of change. Contributing authors provide a groundbreaking body of research-based knowledge. They explain that the concept of sustainability is being re-framed to be positive about business instead of being tied to the old notion of a trade-off between business and society (that is, if business wins, society and the environment must lose), and they explore how economic development can contribute to building our common future.
Small and medium-sized enterprises can serve as promising cradles for challenging ideas and pioneering initiatives. That is exactly what is required in order to make progress towards sustainable levels and patterns of production and consumption. Of all the continents of the world, Europe is most likely to lead the way towards a more sustainable relation with the environment. Having been the cradle of the industrialized world as we know it today, Europe again will lead the way in the journey of discovery to sustainable industrial practice, that is, if suitable conditions exist, and engaged and motivated entrepeneurs take the challenge and the role of the pioneer. Essential to these conditions...
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