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The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and p...
A celebration of the world of letters found or created in unexpected places: natural, artificial, and urban alike Even non-graphic designers know that type is everywhere: fonts and typefaces fill everything we consume or inhabit. They communicate, inform, sell, explain . . . and yet finding serendipitous letterforms in the least likely locations can also excite and inspire. Once experienced, it is impossible not to see letters in anything from forests to housing projects, from leaves to brickwork. The eye becomes accustomed to seeing a world built of letters. Unlike most books on typography that present the “best” and most refined examples, the object here is to reveal the "lost" or "unseen" typographies in nature and our cities. From machine-made and sculptural forms to flora and fauna, from the fading ghost types on buildings from a pre-digital age to the subterranean forms found beneath our urban centers, from crowd-sourced creations to the popular vernacular, there is a universe of letterforms all around us.
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
In an age of slick, computer-generated type and Photoshopped perfection, hand-drawn packing is enjoying a global resurgence. As shorthand for something more authentic, homegrown, handmade, or crafted, hand-drawn packaging is found on everything from supermarket eggs to Chipotle drink cups. In this exhaustive and lavishly illustrated survey, organized by four types—DIY, art, craft, and artisanal—Gail Anderson pulls back the curtain on the working processes and inspirations of forty letterers, illustrators, and designers from all around the world through insightful interviews, process sketches, and her infectious love of the medium.
If you almost had everything that you wanted, how hard would you fight to protect it? Kira is engaged to the man of her dreams: he’s charming, handsome, wealthy, and a great dad to their baby, Evie, and his thirteen-year-old daughter, Olive. Having grown up with a troubled relationship with her mother and mostly estranged from her father, Kira craves a close family and secure home, and with Aaron, Evie and Olive, she almost has it. The only problem is Aaron’s ex-wife, Madison, who’s out of control and trying to get to Olive. When Kira takes the girls out of town to her childhood summer home and finds out that Madison has followed them, she panics. Between the beach and the forest on Manitoulin Island, Kira fights to protect Olive, Evie and her fiancé, until a dark secret threatens to unravel the life that is almost hers. With the future she has built hanging in the balance, and her past haunting her at every turn, Kira must choose who to believe and who she wants to be.
This reader brings together 35 seminal articles that reflect the museum world's ongoing conversation with itself and the public about what it means to be a museum—one that is relevant and responsive to its constituents and always examining and reexamining its operations, policies, collections, and programs. In conjunction with the editor's introductory material and recommended additional readings these articles will help students grasp the essentials of the dialogue and guide them on where to turn for further details and developments.
Type Tells Tales focuses on typography that is integral to the message or story it is expressing. This is type that speaks - that is literally the voice of the narrator. And the narrator is the typographer. This can be quite literal, for example when letters come from the mouth of a person or thing, as in a comics balloon. It can be hand lettering, drawn with its own distinctive peculiarities that convey personality and mood. Precedents for contemporary work might be in Apollinaire's calligram 'Il pleut' or Kurt Schwitters' children's picture book The Scarecrow, or in Concrete Poetry, Futurist 'Words in Freedom' or Dadaist collage. Seeking out examples in the furthest reaches of graphic desi...
An essential resource to using contemporary typefaces for effective communication Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.
In reviewing introductory texts available to criminologists, one is left with the impression that biological factors are irrelevant to the formulation of criminal behavior. Where biology is mentioned at all, it receives infinitesimal coverage. This dearth of attention could at one time be blamed on shoddy research and the legitimate fear that evidence gathered along this path would be used to support eugenics extremists. However, in the past 20 years, tremendously valuable work has been accomplished that legitimately correlates biological factors such as genetics, biochemistry, diet, and brain disease to criminal behavior. Biological Influences on Criminal Behavior fundamentally questions th...
While helping her parents choose what possessions to save from a raging forest fire, a wife discovers her grandmother's carpet bag and the clue to solving a family mystery.