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Business to Business Marketing Management
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setti...
What Really Counts for Ceos: Connect the Dots Between Marketing & Sales. Regain Control of Your Company's ROI.
Borenstein uncovers the key challenges CEOs face and gives the tools needed to treat marketing as a science.
Conversion After Socialism
The large and sudden influx of missionaries into the former Soviet Union after seventy years of militant secularism has been controversial, and the widespread occurrence of conversion has led to anxiety about social and national disintegration. Although these concerns have been vigorously discussed in national arenas, social scientists have remained remarkably silent about the subject. This volume’s focus on conversion offers a novel approach to the dislocations of the postsocialist experience. In eight well researched ethnographic accounts the authors analyze a range of missionary encounters as well as aspects of conversion and "anti-conversion" in different parts of the region, thus challenging the problematic idea that religious life after socialism involved a simple "revival" of repressed religious traditions. Instead, they unravel the unexpected twists and turns of religious dynamics, and the processes that have challenged popular ideas about religion and culture. The contributions show how conversion is rooted in the disruptive qualities of the new "capitalist experience" and document its unsettling effects on the individual and social level.
Price Changes in the Gasoline Market
This report examines a recurring question about gasoline markets: why, especially in times of high price volatility, do retail gasoline prices seem to rise quickly but fall back more slowly? Do gasoline prices actually rise faster than they fall, or does this just appear to be the case because people tend to pay more attention to prices when they`re rising? This question is more complex than it might appear to be initially, and it has been addressed by numerous analysts in government, academia and industry. The question is very important, because perceived problems with retail gasoline pricing have been used in arguments for government regulation of prices. The phenomenon of prices at differ...
Alien Life Imagined
Compelling account of how ideas of alien life have evolved for general readers, amateur astronomers and undergraduate students studying astrobiology.
Smart Materials for Tissue Engineering
This book focusses on the fundamental principles and recent advances in the materials science developed for tissue engineering purposes.
