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Fields in Vision
Fields in Vision offers a comprehensive and analytical study of the international phenomenon of television sports coverage. Garry Whannel considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture. Drawing on archival research, Whannel first charts the development of the BBC Outside Broadcast department, and the growing battle for dominance between BBC and ITV, showing how sponsorship and the rising power of sports agents began to transform sport - not only in the UK but across the world - in the 1960s. He goes on to examine the implications of this vast and e...
Media Sport Stars
Media Sport Stars considers how masculinity and male identity are represented through images of sport and sport stars. From the pre-radio era to today's specialist TV channels, newspaper supplements and websites, Whannel traces the growing cultural importance of sport and sportmen, showing how the very practices of sport are still bound up with the production of masculinities. Through a series of case studies of British and American sportsmen, Whannel traces the emergence of of the sporting 'hero' and 'star' , and considers the ways in which the lives of sport stars are narrated through the media. Focusing on figures like Muhammad Ali and David Beckham, whose fame has spread well beyond the world of sport, he shows how growing media coverage has helped produced a sporting system, and examines how modern celebrity addresses the issues of race and nation, performance and identity, morality and violence. From Babe Ruth to Mike Tyson, Media Sport Stars demonstrates that, in an era in which both morality and masculinity are percieved to be 'in crisis', sport holds a central place in contemporary culture, and sport stars become the focal point for discourses of masculinity and morality.
Understanding the Olympics
How did the Olympics evolve into a multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the Olympics after Tokyo in 2020? Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical, and economic context of the Games. This thoroughly revised and updated edition discusses recent attempts at future proofing by the International Olympic Committee (IOC) in the face of growing global anti-Olympic activism, the changing geo-political context within which the Olympics take place, and the Olympic histories of the next three cities to host the Games â€...
Understanding Television
Understanding Television offers an introduction to some of the issues of television broadcasting and its main genres. It examines a number of programme categories, such as news, drama-documentary, sit-com, soap opera, sport and quizzes, and discusses aspects of the history of the organisation of television, its audiences and its future; it also looks at some key conceptual debates about hegemony in contemporary television
Understanding Sport
Bringing a cultural and social dimension to the study of sport, this introductory guide will help students understand the context of sport and the place it has in the lives of individuals as well as in modern British society as a whole. Theoretically rigorous yet accessible, Understanding Sport includes: up-to-date coverage of key socio-cultural issues suggested further reading, to expand students' understanding of the topics introduced end-of-chapter essay topics and questions, to help students consolidate their knowledge extensive referenece lists and a thematic index, to direct sutdents and lecturers toward further research materials.
The Trojan Horse
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the ...
Understanding Sport
In the decade or more since publication of the first edition of Understanding Sport, both sport and wider global society have undergone profound change. In this fully updated, revised and expanded edition of their classic textbook, John Horne, Alan Tomlinson, Garry Whannel and Kath Woodward offer a critical and reflective introduction to the relationship between sport and contemporary society and explain how sport remains an important agent and symptom of socio-cultural change. Fully integrating historical, sociological, political and cultural analysis, the book covers every key topic in the study of sport and society, including: debate, interpretation and theory sport and the media sport an...
MediaSport
MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies. Among the subjects covered are: * sports ethics * sport and race * sport and gender * sport and violence on television * the globalization of sports * marketing sports on the Internet.
Understanding Sport
Understanding Sport introduces students to the central elements of a sociological and cultural analysis of sport. It specifically examines sport in modern British society.
Consuming Sport
Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers. It examines the processes of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course. The book argues that while for many people sport matters, for many more, it does not. Though for some sport is significant in shaping their social and cultural identity, it is often consumed and experienced by others in quite mundane and everyday ways, through the media images that surround us, conversations overheard and in the clothing of people we pass by. As well as developing a new theory of sport fandom the book links this discussion to wider debates on audiences, fan cultures and consumer practices. The text argues that for far too long consideration of sport fans has focused on exceptional forms of support ignoring the myriad of ways in which sport can be experienced and consumed in everyday life.
