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Strategic Management
"Strategic Management" wurde speziell für Manager konzipiert, die bereits Gesamtverantwortung für ein Unternehmen tragen oder in Zukunft tragen werden. Die wesentliche Voraussetzung, die sie für diesen Job mitbringen müssen, ist eine gut entwickelte Fähigkeit zum strategischen Denken. Die Autoren haben hier geeignete Konzepte, Methoden und Techniken zusammengestellt, mit deren Hilfe diese Fähigkeit entsprechend geschult und weiterentwickelt werden kann. Dabei stützen sie sich auf Forschungsergebnisse verschiedener Disziplinen, die für das strategische Management von Nutzen sind. Schwerpunktmäßig greifen sie jedoch auf ihren eigenen fachlichen Hintergrund zurück - die theoretische und empirische Mikroökonomie und die Organisationstheorie. Die Autoren sind Dozenten an der Graduate School of Business der Standford Universität und unterrichten dort den Pflichtkurs 'Strategisches Management'. Das Besondere an diesem Buch ist, dass es sich didaktisch an diese Lehrveranstaltung anlehnt und genau auf die Bedürfnisse von angehenden strategischen Managern eingeht.
Standards, Conformity Assessment, and Trade
Mandated standards used for vehicle airbags, International Organization for Standards (ISO) standards adopted for photographic film, de facto standards for computer softwareâ€"however they arise, standards play a fundamental role in the global marketplace. Standards, Conformity Assessment, and Trade provides a comprehensive, up-to-date analysis of the link between standards, product testing and certification, and U.S. economic performance. The book includes recommendations for streamlining standards development, increasing the efficiency of product testing and certification, and promoting the success of U.S. exports in world markets. The volume offers a critical examination of organizatio...
Global Price Fixing
Some books get written, others write themselves. This book is the latter type. I have devoted myselfto studying the economic organization of industries related to food and agriculture for almost twenty-five years. It has been my good fortune to work at places that tolerated my gadfly approach to research. So long as I produced a few publications each year and wooed a few graduate students to share those interests, I was free to pursue an array of topics: why firms diversifY, the competitive role of advertising, strategies for selling in overseas markets, measuring market power, and many others. Although firmly anchored in the eclectic analytical framework of industrial economics and focused ...
Creating and Capturing Value
The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution. * Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.
Deregulatory Takings and the Regulatory Contract
This 1998 book addresses deregulatory policies termed 'deregulatory takings' that threaten private property in network industries without compensation.
Economics of Regulation and Antitrust
A substantially revised and updated new edition of the leading text on business and government, with new material reflecting recent theoretical and methodological advances; includes further coverage of the Microsoft antitrust case, the deregulation of telecommunications and electric power, and new environmental regulations. This new edition of the leading text on business and government focuses on the insights economic reasoning can provide in analyzing regulatory and antitrust issues. Departing from the traditional emphasis on institutions, Economics of Regulation and Antitrust asks how economic theory and empirical analyses can illuminate the character of market operation and the role for ...
Information Rules
As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.
Competition, Innovation and the Microsoft Monopoly: Antitrust in the Digital Marketplace
Do the antitrust laws have a place in the digital economy or are they obsolete? That is the question raised by the government's legal action against Microsoft, and it is the question this volume is designed to answer. America's antitrust laws were born out of the Industrial Revolution. Opponents of the antitrust laws argue that whatever merit the antitrust laws may have had in the past they have no place in a digital economy. Rapid innovation makes the accumulation of market power practically impossible. Markets change too quickly for antitrust actions to keep up. And antitrust remedies are inevitably regulatory and hence threaten to `regulate business'. A different view - and, generally, th...
