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PERILAKU PEMBELIAN IMPULSIF DALAM PELAKSANAAN YADNYA: Studi Pada Perempuan Hindu Bali
Buku ini ditujukan untuk para mahasiswa maupun para perempuan Hindu Bali, dan masyarakat Hindu Bali secara umum. Bagi mahasiswa buku ini diharapkan dapat dipakai sebagai salah satu referensi untuk mempelajari dan memahami tentang aplikasi dari konsep perilaku konsumen khususnya dalam perilaku impulsif dalam pelaksanaan yadnya. Juga dapat memberi inspirasi kepada mahasiswa untuk mengembangkan ide-ide penelitian yang berkaitan dengan topik ini, yang mengangkat nilai – nilai kearifan lokal di Bali. Bagi pelaku bisnis yang menawarkan produk keperluan yadnya di Bali, buku ini bisa digunakan untuk mengembangkan strategi bisnis agar kinerja penjualannya semakin meningkat.
NIAT BELI KONSUMEN BERBASIS INTERAKSI PARASOSIAL, POPULARITAS, DAN KREDIBILITAS VLOGGER
Buku Niat Beli Konsumen Berbasis Interaksi parasosial, Popularitas, dan Kredibilitas Vlogger disusun Putu Gita Amertadevi Dianthini, S.M., Prof. Dr. Dra. I Gusti Ayu Ketut Giatari, M.Si., dan Gede Bayu Rahanatha, S.E., M.M. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal ilmu Pemasaran/Marketing terkait perilaku konsumen dalam menentukan niat beli konsumen yang dipengaruhi oleh popularitas dan kredibilitas Vlogger yang dimediasi oleh interaksi parasosial. Sistematika penulisan buku ini diuraikan dalam lima bab yang memuat tentang pendahuluan yang menyampaikan begitu uniknya perilaku konsumen sehingga perlunya dilakukan pengkajian yang mendalam, teori perilaku konsumen yang akan membahas secara mendalam beberapa konsep perilaku konsumen yang didasarkan konsep perilaku konsumen, Vlogger Marketing, Niat Beli Konsumen, Interaksi Parasosial, Popuralitas dan Kredibilitas Vlogger beserta pengujian secara empiris dan pengujian hipotesis yang dikupas secara komprehensif sehingga memberikan pengetahuan yang mendalam tentang perilaku konsumen yang berfokus pada niat beli.
KEPUTUSAN PEMBELIAN BERDASARKAN AUGMENTED REALITY, RESPON POSITIF DAN STICKINESS
Buku dengan judul Keputusan Pembelian Berdasarkan Augmented Reality, Respon Positif dan Stickiness dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Keputusan Pembelian Berdasarkan Augmented Reality, Respon Positif dan Stickiness ini disusun oleh Ni Wayan Ekawati, Gede Suparna, Gede Bayu Rahanatha, Ni Made Intan Kusumasari, Dewa Ayu Agung Bunga Kinara Pm. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional. Sistematika penulisan buku ini diuraikan dalam lima bab yang memuat tentang keputusan pembelian dan perkembangannya, Theory Stimulus-Organism-Response (SOR), Augmented Reality (AR), Respon Positif, Stickiness, pengembangan paradigma, proses dialektika pengembangan konseptual tentang keputusan pembelian berdasarkan augmented reality, respon positif, dan stickiness.
Brand Attachment
The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.
Marketing Strategy Masterclass
This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
Social Marketing
Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
The Radio Station
This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.
The Dirty Side of the Garment Industry
When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food. But not clothes. Although the clothing industry is the second largest polluter after agriculture, most consumers do not think of clothes as a source of environmen
Implicit Measures of Attitudes
Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
