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Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
This is an open access book. The 5th International Conference on Applied Science and Technology (iCAST) 2022, organized by the Indonesian Polytechnics Consortium will be held in Samarinda, East Kalimantan, Indonesia from 23-24 October 2022. This prestigious conference is aimed at bringing together researchers and experts in intelligent technology and social science from educational institutions, R & D, industry, government and the community to exchange and share ideas or knowledges through a discussion of a wide range of issues related to Smart Manufacturing in Digital Transformation Industri 4.0 for Sustainable Economic Growth to Face Society 5.0.
SOCIAL MEDIA MARKETING
Buku dengan judul Social Media Marketing dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Social Media Marketing ini disusun oleh para akademisi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Social Media Marketing. Sistematika penulisan buku ini diuraikan dalam sembilan bab yang memuat tentang social media marketing, media social sebagai alat pemasaran, platform utama media sosial, influencers marketing, pengambilan keputusan bisnis, karakteristik smis, purchase intention, brand loyalty, generasi z.
INFLUENCER MARKETING DAN GEN Z
Bahan ajar berjudul Influencer Marketing dan Gen Z dibuat dengan tujuan untuk memberikan mahasiswa pengertian mengenai hubungan antara influencer marketing dan Gen Z. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para professional. Sistematika Penulisan buku ajar ini diuraikan dalam enam (6) bab yaitu pentingnya influence marketing, grand theory social media marketing, pengertian sosial media marketing, pengertian influencer marketing, tahapan keputusan pembelian, dan Gen z customer behavior
Digital Storytelling
Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley California, which, since 1998 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling. In this revised and updated edition of the CDS's popular guide to digital storytelling, co-founder Joe Lambert details the history and methods of digital storytelling practices. Using a "7 Steps" approach, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling--from seeing the story, assembling it, and sharing it. As in the last edition, readers of the fourth edition will also find new explorations o...
Marketing activitie
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