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The Business Model Innovation Playbook
Business model innovation is about increasing the success of an organization with existing products and technologies by crafting a compelling value proposition able to propel a new business model to scale up customers and create a lasting competitive advantage. And it all starts by mastering the key customers. - The importance of business model innovation - Business model innovation enables you to create competitive moats - A multi-faceted concept - Analysts use business models to produce financial analyses - Academics study business models for the sake of classifying things - Most people confuse business models for business plans - Startups confuse business models for monetization strategie...
Rethinking Negotiation
The Anchors Mindset is a new, innovative negotiation method rooted in psychology, behavioral science and experience of what works. It offers a fundamental shift in how to view negotiations. Rethinking Negotiation is your guide to the Anchors Mindset. RETHINKING NEGOTIATION will support you to retire worn-out negotiation tactics that have been recycled a thousand times. The Anchors Mindset invites you to set new standards. Moving away from e the conventional win-lose approach and towards the creation of genuine win-win situations. Through the use of anchor points to establish common ground, foster creativity and cooperate more fully, the Anchors Mindset will guide you to find solutions that s...
Practical Approach for Value Engineering using Tools and Techniques
This book on Value Engineering is an excellent tool for those who want to learn more about the practical aspects of Value Engineering. Value Engineering concept has become crucial in today’s highly competitive and globalized world, where companies and organizations are constantly striving to provide enhanced value to their customers. This can include redesigning, re-engineering, or eliminating certain aspects of the product or service to increase its value without comprising on its quality. Main focus of this book is the integration of Value Engineering Basic concepts and their application in today’s world. This book is structured such that the reader will easily guide through the practi...
Principles of Marketing
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approac...
The Subtle Art of Effective Communication
The Subtle Art of Effective Communication discusses the need for good communication skills in today’s corporate world. It explores the nuances of the elements of communication with a defined framework that one can adopt to become the next leader. This book grew as a brainchild of an exceptional bunch of people at Successive Digital. Since its beginning, it has evolved. It intends to continue to evolve, keeping in mind the complexity of ever-changing communication dynamics in the corporate world. To know more about Successive Digital, you can reach out to hello@successive.tech or visit www.successive.digital
The AI Marketing Canvas
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framew...
Exploration of semiconductor Product
The semiconductor market refers to the industry involved in the design, development, manufacturing, and distribution of semiconductors, which are the building blocks of electronic devices. Semiconductors are materials with electrical conductivity between that of conductors (such as metals) and insulators (such as plastics). They are primarily made of silicon, although other materials like gallium arsenide, germanium, and indium phosphide are also used. The semiconductor market has experienced significant growth over the years due to the increasing demand for electronic devices and advancements in technology. The market is driven by various factors such as the growing demand of smartphones an...
DATA-DRIVEN MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE
In order to maximize the effectiveness of brand communication and propel the expansion of a company, data-driven marketing is a strategic strategy that makes use of consumer data. It entails gathering, analyzing, and making use of data from a variety of sources in order to obtain insights about the behavior, tastes, and trends of different types of customers. This information is then used to create marketing strategies, messaging, and campaigns to particular audiences, which ultimately results in marketing efforts that are more personalized and successful. The expansion of online platforms and the introduction of digital technology have both played a vital role in the development of data-dri...
Indistractable
"Indistractable provides a framework that will deliver the focus you need to get results." —James Clear, author of Atomic Habits "If you value your time, your focus, or your relationships, this book is essential reading. I'm putting these ideas into practice." —Jonathan Haidt, author of The Righteous Mind NATIONAL BESTSELLER WINNER OF THE OUTSTANDING WORKS OF LITERATURE (OWL) AWARD INCLUDED IN THE TOP 5 BEST PERSONAL DEVELOPMENT BOOKS OF THE YEAR BY AUDIBLE INCLUDED IN THE TOP 20 BEST BUSINESS AND LEADERSHIP BOOKS OF THE YEAR BY AMAZON FEATURED IN THE AMAZON BOOK REVIEW NEWSLETTER, JANUARY 2020 GOODREADS BEST SCIENCE & TECHNOLOGY OF 2019 FINALIST You sit down at your desk to work on an i...
Jacaranda Key Concepts in VCE Economics 1 Units 1 and 2 12e learnON and Print
This combined print and digital title provides 100% coverage of the VCE Study Design for Economics. The textbook comes with a complimentary activation code for learnON, the powerful digital learning platform making learning personalised and visible for both students and teachers. Students can start preparing from lesson one, with past VCAA exam questions embedded in every lesson. Practice, customisable SACs available for all Units to build student competence and confidence.
