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This edited volume studies the after-effects of genocide, exploring the ways in which societies are shaped by a history of such extreme violence. Contributions from a variety of perspectives, including law, political science, sociology, and ethnography, explore previously overlooked themes and cases to reassess existing assumptions in the field.
The Missional Church and Denominations utilizes the missional church conversation as a lens for engaging an important dimension of church life in the United States -- denominations and denominationalism. Denominations have been studied from a wide variety of perspectives, including historical, sociological, and theological, but they have yet to be engaged in light of a missional church understanding. Here each essay helps to bring further clarity to the word "missional" and contributes to the ever-widening conversation. Contributors: Daniel R. Anderson Marion Wyvetta Bullock David G. Forney Wesley Granberg-Michaelson Todd Hobart Alan J. Roxburgh Kyle J. A. Small Craig Van Gelder Dwight Zscheile
In 1912, Farrell took its name from James A. Farrell, president of US Steel at the time. Founded 11 years earlier as South Sharon, this lively 20th-century boomtown emerged from swamp and woodlands and was later hailed as "The Magic City." Ripley's Believe It or Not listed Farrell as having one of the highest numbers of churches and bars per capita. Nationalist churches, ethnic homes, and independent businesses rendered a cosmopolitan flavor. Southern and Eastern European emigrants, as well as Southern migrants, found a safe haven in Farrell, and across the country, Jewish people regarded the city as "The Pearl." By the 1950s, Farrell was a well-known sports title town, a producer of NFL standouts, and home of Sharon Steel, a major US steelmaker that was captured by artist Norman Rockwell. By the 1990s, spunky Farrell had its own library and hospital, had overcome mill closure, and was home of the Instant Urban League.
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Imagine a nation with the highest proportion of women legislators in the world. Imagine a country where a democratically elected president is committed to gender equality and poverty reduction, where urban and rural schools are being wired to the Internet, and where the government is committed to becoming a middle-income country by 2020. Imagine that this country is located in the heart of sub-Saharan Africa and that this progress comes in the wake of one of the 20th century's worst genocides. Fifteen years removed from a mass genocide that resulted in the deaths of nearly one million people, Rwanda today presents a model for hope, justice, innovation and human development. In fact, Rwanda i...
In this volume the third book in the Missional Church series eminent missional church expert Craig Van Gelder continues to track and contribute to the expanding missional church conversation, inviting today s brightest minds in the field to speak to key questions concerning church leadership.
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.
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