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Cultural Sociology of Divorce
While the formal definition of divorce may be concise and straightforward (legal termination of a marital union, dissolving bonds of matrimony between parties), the effects are anything but, particularly when children are involved. The Americans for Divorce Reform estimates that "40 or possibly even 50 percent of marriages will end in divorce if current trends continue." Outside the U.S., divorce rates have markedly increased across developed countries. Divorce and its effects are a significant social factor in our culture and others. It might be said that a whole "divorce industry" has been constructed, with divorce lawyers and mediators, family counselors, support groups, etc. As King Henr...
Effective Advertising
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book." --Alan G. Sawyer, University of Florida Effective Advertising: How, When, and Why Advertising Works reviews and s...
Nanoscience and Nanotechnologies
Report on the current state of scientific knowledge about nanotechnologies, how they might be used in the future, and potential health, safety, environmental, ethical and societal implications.
Interpreting the Russian Revolution
The authors examine the diverse ways that language and other symbols--including flags and emblems, public rituals, songs, and codes of dress--were used to identify competing sides and to create new meanings in Russia's political struggles of 1917. 32 illustrations.
Spatial Analysis
An overview of the wide range of spatial statistics available to analyse ecological data.
Linguistic Borrowing in Bilingual Contexts
A number of previous approaches to linguistic borrowing and contact phenomena in general have concluded that there are no formal boundaries whatsoever to the kinds of material that can pass from one language into another. At the same time, various hierarchies illustrate that some things are indeed more likely to be borrowed than others. Linguistic Borrowing in Bilingual Contexts addresses both, by examining claims of no absolute limits and synthesizing various hierarchies. It observes that all contact phenomena are systematic, and borrowing is no exception. Regarding forms, the determining factors lie in the nature of the morphological systems in contact and how they relate to one another. Two principles are proposed to determine the nature of the systematicity and interaction: the Principle of System Compatibility (PSC), and its corollary, the Principle of System Incompatibility (PSI). Together, these principles provide a consistent account of the possibilities and limits to borrowing.
