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Essentials of Marketing Management
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Marketing Management
This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
Selling and Sales Management
A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.
Research Methods in Management
Written specifically for the Research Methods aspect of an MBA course, Research Methods in Management is the ideal companion for those needing guidance on carrying out a research project. The author offers a succinct guide to the topic which provides MBA and Business Students with the necessary grounding in the area of research without going into too much depth. The text is therefore written with modular courses in mind so that students gain an overall perspective of the important areas that need consideration and can ascertain the key points they need to be aware of when carrying out research. Dissertations and projects form an integral part of many MBA and degree courses and therefore guid...
Research Methods
This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources. Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.
Prophecy, Politics and the People in Early Modern England
Thornton also sheds light on areas where popular culture and politics were uneasily interlinked: the powerful political influence of those outside elite groups; the variations in political culture across the country; and the considerable continuing power of mystical, supernatural, and 'non-rational' ideas in British social and political life into the nineteenth century."--Jacket.
The Complete Christie
Painstakingly researched, this illustrated reference captures the spirited imagination of Dame Agatha and the intriguing atmosphere of her tales. Includes a comprehensive Christie biography, cross-referenced with plot synopses and character listings. Photos throughout.
1420-1799
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Collected Poems
Timoshenko Aslanides' first book of poems, The Greek Connection, won him the British Commonwealth Poetry Prize for 1978 for the best first book of poems in English, published the previous year in the British Commonwealth excluding England. He was the first Australian to win this prize. In his numerous subsequent books of poetry, he has sought to describe and affirm what it is to be an Australian and to celebrate the natural and built environment of the country, and the history and imaginative genius of the people, all within the context of a lyric poetry inspired by love. Collected Poems assembles the best of his entire work as a poet, including some previously unpublished poems. A proudly A...
