Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Marketing Management
This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
Selling and Sales Management
A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.
Essentials of Marketing Management
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Research Methods
This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources. Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.
Research Methods in Management
Written specifically for the Research Methods aspect of an MBA course, Research Methods in Management is the ideal companion for those needing guidance on carrying out a research project. The author offers a succinct guide to the topic which provides MBA and Business Students with the necessary grounding in the area of research without going into too much depth. The text is therefore written with modular courses in mind so that students gain an overall perspective of the important areas that need consideration and can ascertain the key points they need to be aware of when carrying out research. Dissertations and projects form an integral part of many MBA and degree courses and therefore guid...
Marketing Study Guide
This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems. Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided.
Mechcomp2
Composites materials have aroused a great interest over the last few decades. Several applications of fibrous composites, functionally graded materials, laminated composites, nano-structured reinforcements, morphing structures, can be found in many engineering fields, such as aerospace, mechanical, naval and civil engineering. The necessity of lightweight structures, smart and adaptive systems, high-level strength, have led both the academic research and the manufacturing development to a recurring employment of these materials. Many journal papers and technical notes have been published extensively over the last seventy years in international scientific journals of different engineering fie...
The Falstaff Principle
The Falstaff Principle is a fast moving trans-national thriller which asks "When is discretion the better part of valour?" It questions many of the values we take for granted and gives a glimpse into the workings of the establishment in modern Britain.
The Magic of the Aurora Light: Free Reverse Harem Fantasy Romance
My name is Alfie. I’m nothing special. Just your average nineteen-year-old girl doing her best at life. Then that happens. The unexpected. The impossible. The magic. When I first set foot on St. James Manor, a charming old house my parents bought and turned into a retreat for writers, I feel a sense of connection with the magical place. One night, I’m inadvertently transported to another realm. Disorientated and afraid of my new, mysterious surroundings, I’m found by two dark warrior lords. Despite having a fun and adventurous soul, I find nothing exciting as these two gorgeous warriors, Caleb and Felix, take me back to their camp and proceed to grill me about my background. When a gro...
