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Management
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DATA WAREHOUSING
The Third Edition of this well-received text analyses the fundamental concepts of data warehousing, data marts, and OLAP. The author discusses, in an easy-to-understand language, important topics such as data mining, how to build a data warehouse, and potential applications of data warehousing technology in government. Besides, the text compares and contrasts the currently available software tools used to design and develop data warehouses. While retaining the six existing case studies, it gives four new case studies: HARBOR, A Highly Available Data Warehouse A Typical Business Data Warehouse for a Trading Company Customer Data Warehouse for the World’s First and Largest Online Bank in the United Kingdom A German Supermarket EDEKA’s Data Warehouse The book, which is a blend of principles and real-life case studies, is intended as a text for students of B.Tech/M.Tech (Computer Science and Engineering), B.Tech/M.Tech (Information Technology), MBA, M.Sc. (Computer Science), M.Sc. (Information Technology), and MCA. It should also be of considerable utility and worth to software professionals and database practitioners.
Accelerating Customer Relationships
Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the right price, at the right time, through the right channel, to satisfy the customer's need or desire. Information Technology—in the form of sophisticated databases fed by electronic commerce, point-of-sale devices, ATMs, and other customer touch points—is changing the roles of marketing and managing customers. Information and knowledge bases abound and are being leveraged to drive new profitability and manage changing relationships with customers. The creation of knowledge bases, sometimes called data warehouses or Info-Structures...
Implementing Systems for Supporting Management Decisions
The motivation for this book is to provide, in a concise format, account of the explorations and integration of the lessons learned from experimental decision support system implementation. This book considers the various aspects of developing decision support systems in a way which is accessible to the full range of participants in the process.
Management Information Systems
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Management Information Systems
This text enjoys a strong loyalty among instructors who adopt it. Focusing on the role of managers within an organization, the text emphasizes the development of computer-based information systems to support an organization's objectives and strategic plans. The General Systems Model is, introduced in Chapter 6, and implemented throughout the rest of the text.
