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Marketing Breakfast
  • Language: en
  • Pages: 160

Marketing Breakfast

Marketing Breakfast is an introduction to marketing which analyses all the aspects a business person, start-up or anyone interested needs to know. The book analyses in a very simple way what marketing is and guides the reader how to create and implement a simple yet effective marketing strategy. Through the practical part of the book, the reader will be able to develop an effective marketing strategy for any company. Marketing Breakfast is packed with practical advice and insights that will make you return to the book again and again. The book starts with an explanation about what marketing means. It goes on to explore fundamental elements that may affect the marketing process, like consumers' behaviour, target groups and pricing. Then it explains marketing techniques which will guide you to better understand the aspects that can affect your company's results. In the third part, the book introduces the readers to the environment of traditional media, new media and promotion methods. At the end of the book, there is a practical part which guides the reader to prepare a marketing strategy step by step, which will be ready at the end of the book.

Luminescence Signal Analysis Using Python
  • Language: en
  • Pages: 409

Luminescence Signal Analysis Using Python

This book compiles and presents a complete package of open-access Python software code for luminescence signal analysis in the areas of radiation dosimetry, luminescence dosimetry, and luminescence dating. Featuring more than 90 detailed worked examples of Python code, fully integrated into the text, 16 chapters summarize the theory and equations behind the subject matter, while presenting the practical Python codes used to analyze experimental data and extract the various parameters that mathematically describe the luminescence signals. Several examples are provided of how researchers can use and modify the available codes for different practical situations. Types of luminescence signals an...

Radiation Dosimetry Phosphors
  • Language: en
  • Pages: 546

Radiation Dosimetry Phosphors

Radiation Dosimetry Phosphors provides an overview of the synthesis, properties and applications of materials used for radiation dosimetry and reviews the most appropriate phosphor materials for each radiation dosimetry technique. The book describes the available phosphors used commercially for their applications in the medical field for dose measurements. Although radiation dosimetry phosphors are commercially available, continuous efforts have been made by the worldwide research community to develop new materials or improve already existing materials used in different areas with low or high levels of radiation. Moreover, researchers are still working on developing dosimetric phosphors for ...

Numerical and Practical Exercises in Thermoluminescence
  • Language: en
  • Pages: 210

Numerical and Practical Exercises in Thermoluminescence

Thermoluminescence (TL) is a well-established technique widely used in do- metric and dating applications. Although several excellent reference books exist which document both the t- oretical and experimental aspects of TL, there is a general lack of books that deal withspeci?cnumericalandpracticalaspectsofanalyzingTLdata. Manytimesthe practicaldetailsofanalyzingnumericalTLglowcurvesandofapplyingtheoretical models are dif?cult to ?nd in the published literature. The purpose of this book is to provide a practical guide for both established researchers and for new graduate students entering the ?eld of TL and is intended to be used in conjunction with and as a practical supplement of standard ...

Ranking of researchers and scientists in Greece in 2017 according to Google Scholar database
  • Language: en
  • Pages: 172

Ranking of researchers and scientists in Greece in 2017 according to Google Scholar database

Scope: The classification of researchers and scientists in Greece in a unified list based on the citation impact and dissemination level of their scientific work according to Google Scholar database. Classification criteria: First criterion is h-index. In the case of equal h-index, the following scientometric indicators are used for the classification. The number of total citations, the i10-index, the total impact factor of scientist, the m-index or m-quotient of scientist. Information resource: The h-index, citations and i10-index derived from the public profiles of researchers in the Google Scholar database. In addition, the calculation of total impact factor and m-index of each researcher...

Advances In Physics And Applications Of Optically And Thermally Stimulated Luminescence
  • Language: en
  • Pages: 528

Advances In Physics And Applications Of Optically And Thermally Stimulated Luminescence

In this volume, international leading experts in the study of thermally and optically luminescence give an up-to-date, comprehensive coverage of the theoretical and experimental aspects of these subjects, as well as their applications.The theory of thermoluminescence (TL) and optically stimulated luminescence (OSL) are discussed in detail including mainly solid state models of localized and delocalized transitions. These models cover the effects occurring during the excitation by irradiation and the read-out by heating or by exposure to light. The methods described consist of analytical mathematical considerations as well as numerical simulations.The main application of these effects, namely radiation dosimetry, includes personal and environmental dosimetry, as well as retrospective dosimetry and the dosimetry of cosmic radiation and space missions. Also discussed in detail are archaeological and geological dating, the use of luminescence dosimetry in medical physics as well as general applications in geosciences, other model subjects such as time-resolved luminescence and thermally assisted OSL, and the sister-subject of thermoluminescence in photosynthetic materials.

Luminescence
  • Language: en
  • Pages: 357

Luminescence

​This book covers applications of R to the general discipline of radiation dosimetry and to the specific areas of luminescence dosimetry, luminescence dating, and radiation protection dosimetry. It features more than 90 detailed worked examples of R code fully integrated into the text, with extensive annotations. The book shows how researchers can use available R packages to analyze their experimental data, and how to extract the various parameters describing mathematically the luminescence signals. In each chapter, the theory behind the subject is summarized, and references are given from the literature, so that researchers can look up the details of the theory and the relevant experiments. Several chapters are dedicated to Monte Carlo methods, which are used to simulate the luminescence processes during the irradiation, heating, and optical stimulation of solids, for a wide variety of materials. This book will be useful to those who use the tools of luminescence dosimetry, including physicists, geologists, archaeologists, and for all researchers who use radiation in their research.

Relativistic Nonlinear Electrodynamics
  • Language: en
  • Pages: 240

Relativistic Nonlinear Electrodynamics

This is the first book on the subject matter of relativistic nonlinear electrodynamics The book presents new results on various nonlinear electromagnetic phenomena The topics discussed in the book will be the center of fundamental research in the next decade

Basics Design 02: Layout
  • Language: en
  • Pages: 219

Basics Design 02: Layout

This is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamentals of layout within the field of graphic design. It provides a guide to the effective arrangement of text and image elements within a design scheme, which enables students to learn how to create powerful forms of visual communication in both print and electronic media.

Genetic Algorithms
  • Language: en
  • Pages: 102

Genetic Algorithms

In this edition of Genetic Algorithms - Theory, Design and Programming, we present a series of scientific contributions that delve into the intricate theoretical foundations and practical nuances of genetic algorithms (GAs). Beyond the academic realm, GAs have demonstrated profound applications in societal decision-making and engineering optimization, showcased through real-world examples and case studies. A dedicated section on programming principles offers a thorough guide for implementing GAs across diverse languages. This edition, tailored for researchers and academics, serves as a testament to the scientific advancements within the field, inviting readers to explore the nuanced journey from theoretical constructs to pragmatic applications in the dynamic landscape of GAs.