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The essential packaging design resource, now with more patterns than ever! For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges. This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be...
The Third Edition continues its long tradition as a useful tool in the ever-changing world of packaging design. It features more than fifty new patterns and new material on the latest advances in closures. This hands-on resource gives designers the advantage they need to successfully meet any packaging challenge. Every pattern has been test-constructed to verify dimensional accuracy and is ready to be traced, scanned, or photocopied for immediate use.
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packagin...
'The CD-ROM which accompanies the book ... provides a digital version of the templates, which can be used as they are or as a basis for new design' -- jacket.
Praise for the previous edition:" ... highly recommended for high school, public, and academic libraries."
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Provides a visual catalyst for the creation of packaging designs. This book demonstrates the huge variety of packaging possibilities. It includes photographed finished models. It details the principles of packaging, along with the issues and challenges faced by contemporary packaging designers.
At last, former Under Secretary of Homeland Security Michael Brown—infamously praised by President George W. Bush for doing a "heckuva job" in the wake of Hurricane Katrina—tells his side of the response to one of the greatest natural disasters to occur in the United States. Without making excuses for anyone, least of all the President of the United States or himself, Brown describes in detail what ultimately turned out to be the largest federal response to a natural disaster in U.S. history.