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Handbook of Brand Semiotics
Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and metho...
Corona-Pandemie: Diverse Zugänge zu einem aktuellen Superdiskurs
Die Auswirkungen der neuen pandemischen Realität fanden bereits in der Sprache ihren Niederschlag. Die Beiträge des Sammelbandes fokussieren unterschiedliche sprachliche Phänomene, die sich in dem aktuellen Corona-Diskurs beobachten lassen und die diesen charakterisieren. Der Großteil der Beiträge konzentriert sich auf die deutsche Sprache, wobei auch kontrastive, deutsch-polnische Studien und Untersuchungen zu anderen Sprachen (z.B. Englisch, Polnisch, Russisch, Tschechisch) zu finden sind. Erörtert werden dabei u.a. lexikalische Besonderheiten, Humor und multimodale Texte im Corona-Diskurs; Metaphern und Ausdruck von Emotionen; ausgewählte Subdiskurse zur Corona-Pandemie sowie die Verflechtung des Corona-Diskurses mit Politik und Werbung.
Existential Semiotics
Existential semiotics involves an a priori state of signs and their fixation into objective entities. These essays define this new philosophical field.
Engineering Education 4.0
This book presents a collection of results from the interdisciplinary research project “ELLI” published by researchers at RWTH Aachen University, the TU Dortmund and Ruhr-Universität Bochum between 2011 and 2016. All contributions showcase essential research results, concepts and innovative teaching methods to improve engineering education. Further, they focus on a variety of areas, including virtual and remote teaching and learning environments, student mobility, support throughout the student lifecycle, and the cultivation of interdisciplinary skills.
Trends Shaping Education 2016
Did you ever wonder if education has a role to play in stemming the obesity epidemic sweeping across all OECD countries? Or what the impact of increasing urbanisation might be on our schools, families, and communities? Or whether new technologies really are fundamentally changing the way our ...
Global Semiotics
The study of semiotics underwent a gradual but radical paradigm shift during the past century, from a glottocentric (language-centered) enterprise to one that encompasses the whole terrestrial biosphere. In this collection of 17 essays, Thomas A. Sebeok, one of the seminal thinkers in the field, shows how this progression took place. His wide-ranging discussion of the evolution of the field covers many facets, including discussions of biosemiotics, semiotics as a bridge between the humanities and natural sciences, semiosis, nonverbal communication, cat and horse behavior, the semiotic self, and women in semiotics. This thorough account will appeal to seasoned scholars and neophytes alike.
Edusemiotics
Edusemiotics addresses an emerging field of inquiry, educational semiotics, as a philosophy of and for education. Using "sign" as a unit of analysis, educational semiotics amalgamates philosophy, educational theory and semiotics. Edusemiotics draws on the intellectual legacy of such philosophers as John Dewey, Charles Sanders Peirce, Gilles Deleuze and others across Anglo-American and continental traditions. This volume investigates the specifics of semiotic knowledge structures and processes, exploring current dilemmas and debates regarding self-identity, learning, transformative and lifelong education, leadership and policy-making, and interrogating an important premise that still haunts c...
Elusive Consumption
In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered view. Charged with the mission of unravelling what consumption means and how it operates, the worlds leading experts were flown to a secluded location in Sweden to 'battle it out'. This pioneering book represents the outcome. Ranging from the 'little black dress' to on-line communities, Elusive Consumption challenges our very understanding of consumerism. How successful is the advertising world in manipulating our buying patterns? Does the glo...
Semiotics and its Masters, volume 1
This volume presents a broad range of topics and current frontline research by leading semioticians. The contributions are representative of the most cutting-edge work in semiotics, but project as well the developments in the near future of the field.
