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China's Next Strategic Advantage
A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This b...
Total Global Strategy
How can managers cope with the forces of globalization? Which companies need a global strategy? What is a successful global strategy? How can business organizations implement worldwide initiatives? These are some of the most challenging questions facing multinational companies today. Executives need to recognize that the traditional multinational approach--in which country subsidiaries design, produce, and market products tailored to local needs--is being made obsolete by falling trade barriers, costly and quickly changing technology, and the growing similarity of international customer needs. Companies now need a total global strategy that combines a successful core strategy in the home mar...
Total Global Strategy II
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis.For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.
Total Global Strategy
Earlier ed. published as: Total global strategy II: updated for the internet and service era / George S. Yip. c2003.
Pioneers, Hidden Champions, Changemakers, and Underdogs
An insider's view of China's under-the-radar, globally competitive innovators. Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace. In this book, Mark Greeven, George Yip, and Wei Wei offer an insider's view of China's under-the-radar, globally competitive innovators. The authors, all experts on Chinese innovation, distinguish four types of innovators in China: pioneers, large companies that are globally known; hidden champions, midsize enterprises that are market leaders in their niches; underdogs, technology-drive...
Strategic Transformation
Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge.
Barriers to Entry
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EBOOK: International Marketing, 5e
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new ...
The Asian Advantage
The definitive resource for building a global strategy in Asia--from Japan to New Zealand.
Strategic Discovery
Published in association with the Strategic Management Society, The Wiley Strategic Management Series aims to illustrate the best in global strategic management for academics, business practitioners and consultants. This book expands the understanding of strategic opportunities presented by the far reaching developments unfolding in the rapidly changing world economy, and in particular how they are impacting the North and South American continents. This wide-ranging collection of papers comprises a rich body of research and experience, spanning academics, business executives and consultants. Key emphasis is placed on competition and core competence, joint ventures and strategic alliances, and corporate performance. Writings included in this volume were selected as being representative of some of the most significant issues currently facing business strategists.
