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The International Who's Who of Women 2002
Over 5,500 detailed biographies of the most eminent, talented and distinguished women in the world today.
The Profile of Political Leaders
By analysing a wide range of empirical research into leadership, this book provides a composite portrait of frequent characteristics, such as personality and demeanour, that influence both the success and popularity of political leaders. Through the lenses of mass psychology and collective behaviour sociology, the author offers fascinating observations on political leadership which reveal a coherent pattern. In our choice of and support for leaders, we still seem to be guided by unconscious or instinctive preferences. Evolutionary psychologists have labelled this ‘CALP’ for ‘Cognitive Ancestral Leadership Prototype’. Length, symmetry, face form, voice pitch, eye blinking and more turn out to play a role – even today - alongside personality and style. Each chapter of the book offers a case study to illustrate these observations, including Barack Obama, Ronald Reagan, Nicolas Sarkozy, and Boris Johnson. This book is accessibly written to appeal to students of politics, psychology and sociology, as well as the wider interested reader.
Branded Entertainment
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
Reponses Bain
TOUT POUR REUSSIR VOTRE SALLE DE BAIN : IDEE DECO, SOLUTIONS, PRODUITS NOUVEAUIX, ACTUALITE PROFESSIONNELLE
La vie du livre contemporain
L'édition française a beaucoup changé depuis le début des années Apostrophes. Dans les années 1970," la galaxie Gutenberg ", encore largement artisanale et familiale, est engagée dans une politique de qualité. Mais la distribution s'industrialise et l'influence des médias de masse s'accroît ; elle doit alors se tourner vers le grand public au moment oit de puissants groupes industriels et financiers investissent dans le livre. Les séries d'avant-garde, les publications de prestige sont abandonnées au profit de fast books chroniqués partout avec ferveur. La littérature française elle-même, insensiblement, se fait plus informelle ; les auteurs pour beaucoup livrent des producti...
