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Behavioural Sciences for Dentistry
This new textbook focuses on behavioral science -- including psychology, sociology and communication -- as it relates to the dental profession. Students learn to identify and address the behavioral issues encountered in dentistry, ranging from those affecting the individual patient (e.g. strategies for reducing anxiety in nervous and phobic patients), to broader concerns for the entire population (e.g. motivating the population as a whole to adopt healthier diet and hygiene practices).
Psychology and Sociology Applied to Medicine E-Book
This textbook in the Illustrated Colour Text series offers an integrated treatment of sociology and psychology for medical students. It is presented in a much more colourful and graphic format than is usual for books on these two subjects. This integration reflects the tendency to teach these two subjects together as “behavioural science , with an increased stress on the place of medicine in society, and on illness as a product of psychological and social circumstances rather than merely a biological phenomenon. The book reflects these trends and has been successful and popular with students. An integrated treatment of psychology and sociology for medical students - in line with the trend towards teaching these subjects as “behavioural sciences“. Use of case studies and Stop/Think boxes encourages critical thinking and discussion. Graphic Illustrated Colour Text presentation style enlivens a subject which most medical students are not keen on. This third edition contains a new introduction on the importance and key features of the biopsychosocial model and additional double-page spreads on International Health and Rural Health.
Engagement in Professional Genres
Engagement has turned essential in today’s communication, as professional communities are becoming more specialised and transient, and their audiences more diverse. Promotionalism and competitiveness, in addition, increasingly pervade human activity, and thus engaging readers, listeners and viewers to attract and persuade them is part of the know-how of almost every profession. The eighteen chapters in this book, written by well-known discourse analysts from different nationalities and research backgrounds, and with various interests and understandings of communicative engagement, guide us through a discovery of perspectives and strategies across work settings and practices, genres, semiotic modes, discourses, disciplines, and theoretical frameworks and methods. They build a mosaic that leads to a broad picture of (meta)discursive engagement as (di)stance and raises current issues, challenges, and future research directions.
