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Getting Price Right
Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable? Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—a firm’s or manager’s pricing orientation—results in a better long-term pricing strategy. He explores how pricing actually happens in p...
Gerald L. K. Smith
In the first full-length biography of evangelist Gerald L. K. Smith (1898--1976), Glen Jeansonne traces the tempestuous career of this notorious bigot. A spellbinding speaker and brilliant organizer, Smith founded the reactionary hate sheet The Cross and the Flag as well as the anti-Semitic Christian Nationalist Crusade and ran for president three times.Exhaustively researched, this study contains information from Smith's FBI dossier, his personal papers, and Smith himself. Also included are compelling arguments concerning the causes of anti-Semitism in America, the role of demagogues, and the mentality of their loyal supporters.
Lexington, Kentucky
Lexington's African-American community has survived and flourished despite obstacles that may have proven insurmountable to some. A citizenry enriched by diversity and filled with fortitude, they have made their mark on black history as well as the Bluegrass State's heritage. In Black America: Lexington, vintage images from archives and personal collections showcase the people, places, and events at the very heart and soul of the black community. Rare photos of the civil rights demonstrations in the downtown area highlight their contributions to the local movement and to our nation's continued search for equality.
The Kentucky African American Encyclopedia
The story of African Americans in Kentucky is as diverse and vibrant as the state's general history. The work of more than 150 writers, The Kentucky African American Encyclopedia is an essential guide to the black experience in the Commonwealth. The encyclopedia includes biographical sketches of politicians and community leaders as well as pioneers in art, science, and industry. Kentucky's impact on the national scene is registered in an array of notable figures, such as writers William Wells Brown and bell hooks, reformers Bessie Lucas Allen and Shelby Lanier Jr., sports icons Muhammad Ali and Isaac Murphy, civil rights leaders Whitney Young Jr. and Georgia Powers, and entertainers Ernest H...
The Nazi Hydra in America
This book exposes how US plutocrats launched Hitler, then recouped Nazi assets to lay the post-war foundations of a modern police state. Fascists won WWII because they ran both sides. Lays bare the tenacious roots of US fascism from robber baron days to Reichstag fire to the WTC atrocity and "Homeland Security", with a blow-by-blow account of the fascist take-over of America's media.
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Buster Keaton's Crew
Buster Keaton told an interviewer in 1965, "When I'm working alone, the cameraman, the prop man, the electrician, these are my eyes out there.... They knew what they were talking about." Drawn from film trade magazines, newspapers, interviews and public records, this book tells the previously unpublished stories of the behind-the-scenes crew who worked on Keaton's silent films--like Elgin Lessley, who went from department store clerk to chief cameraman, and Fred Gabourie, who served as an army private in the Spanish American War before he became Keaton's technical director. "I'd ask, 'Did that work the way I wanted it to?' and they'd say yes or no," Keaton said of his crew. He couldn't have made his films without them.
A Black Educator in the Segregated South
Black college presidents in the era of segregation walked a tightrope. They were expected to educate black youth without sufficient state and federal funding. Yet in the African American community they were supposed to represent power and influence and to be outspoken advocates of civil rights, despite the continual risk of offending the white politicians on whom they were dependent for funding. The dilemmas they faced in balancing these conflicting demands have never been fully examined. Gerald Smith's study of the long-time president of Kentucky State College helps fill that void. From 1929 to 1962, Rufus Ballard Atwood served as president of Kentucky State. As chief administrator of the s...
The Jewish Veteran
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Reversing Cancer
Powerful personal journey reversing a stage III ovarian cancer with minimal side effects using alternative medicine integrated with conventional treatment; describes effective, non-invasive advanced technologies to destroy cancer while preserving the immune system and body integrity. *Define the underlying factors contributing to the cause of cancer and reasons for relapse; contributes new information on the key role mercury and dental infections play in the formation of cancer. *Presents new technological advances to improve accuracy of selecting nutritional supplements. *Provides advanced research on a Selective Drug Uptake Enhancement method that targets affected areas with medications an...
