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Understanding Pop-Up Stores Through Passion and Practice
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format. This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations. Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores' sparkly and ephemeral image lies the utmost attention to detail.
A Fashion Retailer’s Guide to Thriving in Turbulent Times
By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand’s success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in today’s turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today’s retail market and facing today’s customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.
Ephemeral Retailing
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands ...
Global Digital Technology Convergence
Since the 1970s, we have witnessed unprecedented diff usion of digital technologies in both speed and geographic coverage. These technologies are pervasive and disruptive, and lead to profound shifts and transformations in societies and economies. Many claim that emerging network externalities are the principal phenomenon driving the process of technology diff usion and determining its in-time dynamics. This book analyzes the unique role network eff ects play in the process of digital technology diff usion. Using the time span of 1980–2022 and data from over 180 countries, the authors examines the strength and determinants of emerging network externalities in the process of digital technol...
Social Brand Management in a Post Covid-19 Era
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital strategies and practices. This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. Drawing on empirical data about how consumers are connectin...
Building Virtual Teams
Exploring the practices developed by remote teams to maintain trust across cultures, this book offers both theoretical and practical resources to enable better working in challenging contexts of project work. This book emphasizes building trust between team members from a practice perspective, meaning patterns of collective, shared activities that are produced and reproduced within the virtual team with the purpose of developing team trust. The author explores the trust practices that members of remote project teams use to describe their relationships and interactions. Team trust practices are powerful organizational tools for members of remote cross-cultural teams, influencing team decision...
Pop-Up Retail
Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more tha...
Distributed Leadership and Digital Innovation
When it comes to digital innovation, much research has been done with regard to the optimization of teams, but little attention has been given to leadership structures. This book presents a comprehensive research background on innovation leadership and its evolution over the years, examining how it has been shown to reflect the thinking needed today for organizations to succeed. This timely book proposes a refreshing and contemporary perspective on leadership that aims to address many of the challenges that leaders in digital innovation are faced with every day. With insights and experiences from other digital innovation leaders, as well as an auto-ethnographical case study, it will be of value to researchers, academics, practitioners, and students with an interest in leadership, innovation management, digital innovation, organization studies, and organizational psychology. Additional Information can be found at https://www.caterinamaniscalco.com/
Employment Relations and Ethnic Minority Enterprise
This book is the first piece of extensive research in studying employment relations in ethnic Chinese small businesses in Britain. It contributes to existing knowledge in three respects. Empirically, it examines the nature of employment relations in the ethnic Chinese restaurant sector in the UK context, a hitherto under-explored area. The study adds new knowledge to the study of employment relations in ethnic minority small firms. Theoretically, it draws out the concept of ‘ethnic twist’, which denotes how the conflict between different group members from the same ethnicity shapes patterns of shop floor behaviours, revealing the heterogeneity of people from the same ethnic origins. Meth...
Women, Work and Migration
This book looks at the migration and work experiences of six women who have migrated to Australia from China; Zimbabwe; South Korea; the United Kingdom; India and the Philippines. It sets their journeys out into three distinct periods of migration, including the first period of their lives when they reflect on their experiences growing up with their immediate families and the factors that encouraged them to gravitate towards a nursing career. The second period covers time when each of these women begin to think about where their career in nursing might taken them. During this phase, these women take their first steps to leave their home country and migrate to Australia, often after several c...
