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The Scribes of Rome
How social and political underdogs, yet literate professionals at the heart of the Roman state, exploited their expertise and influence.
The Experience Logic as a New Perspective for Marketing Management
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
The Christianization of Knowledge in Late Antiquity
Bringing together ancient scholarly works and the manuscripts which carry them, this study presents a new way to answer the old question 'What does it mean for Rome to become Christian?'. It demonstrates that imperial Christianity changed not just what people believe, but how people think.
Gladiators
The games comprised gladiatorial fights, staged animal hunts (venationes) and the executions of convicted criminals and prisoners of war. Besides entertaining the crowd, the games delivered a powerful message of Roman power: as a reminder of the wars in which Rome had acquired its empire, the distant regions of its far-flung empire (from where they had obtained wild beasts for the venatio), and the inevitability of Roman justice for criminals and those foreigners who had dared to challenge the empire's authority. Though we might see these games as bloodthirsty, cruel and reprehensible condemning any alien culture out of hand for a sport that offends our sensibilities smacks of cultural chauv...
Arethuse 2/2 - 2014
In the year that we celebrate the thirtieth anniversary of the ARETHUSE association, the second issue of 2014 includes a selection of research papers on topics of study and research that have always been focused on by the international university research groups that are members of the ARETHUSE association. These main research fields are Economics & Statistics (Economic Development, Resources and Territory, Services and Labor Markets), Strategic Management (R & D Management, Governance and Public Administration, Strategy and Control), Public Finance (Finance Policies, National versus European Finance, and European Finance Institutions). In the first paper, Consiglio, Cicellin, and Scuotto di...
Arethuse 1/2 2014
In the first issue many very interesting research papers have been submitted from qualified international Scholars. We propose an overview about the main research- streams that have been chosen by the Authors. This mapping process provides the opportunity to check the guidelines for the study of economic and managerial phenomena that international scholars have followed for thirty years in the international associations that deal with economics and management, called ARETHUSE.
The state of the art of Uralic studies: tradition vs innovation
This volume contains the Proceedings of the ‘Uralic Studies’ Seminar: The State of the Art of Uralic Studies: Tradition vs Innovation, held in Padua (Italy), November 12-13, 2016. The seminar was organized by the Department of ‘Studi Linguistici e Letterari’ of Padua University and the ‘Facoltà di Lettere e Filosofia’ of Sapienza University of Rome. The aim of the seminar, and of this volume, was / is to bring together linguists working on the Uralic languages from different perspectives, with the purpose of increasing the exchange of ideas and fostering mutual influences on each other field and methods of analysis. In addition to presenting the current ‘state of the art of Uralic studies’ – for specialists, general linguists and general public – the volume also addresses some issues related to the so-called ‘Ural-Altaic theory’, nowadays often referred to as the ‘Ural-Altaic linguistic belt, unique typological belt’. The contributors to the volume are renown scholars of Uralic, and also Altaic languages, from various European universities, such as Moscow, Helsinki, Paris, Budapest etc.
Gladiators. The stars of the first Talent Show in History
How much did the Roman gladiators earn? Is it possible to make a comparison with the engagements of Cristiano Ronaldo and LeBron James? Starting from the myth and then analyzing historical sources and recent studies, the investigation tries to demonstrate how a funeral duel has become a modern and interactive show. For the fist time the public of the amphitheatres carved out their own space and managed to subvert the pre-established order.
Arethuse 2/2 2015
In the second issue of 2015, the Journal of International Studies of the scientific association, Arethuse as is by now a tradition, presents a comparison and discussion of international academic scholars on three scientific areas, Strategic Management, Economics and Statistics, and Public Finance.
Nexus Network Journal 8,1
From ancient to modern, architects have looked for fundamental underlying principles of geometry and proportion on which to found their designs. Such principles not only provide an order for the formal elements, they ground the architecture in timeless values and provide an order for the formal elements, they ground the architecture in timeless values and provide a source of cultural meaning. This book illustrates the use of fundamental principles of geometry and proportion in two ancient cultures, the Bronze Age and the Roman Age, as well as in twentieth-century North America.
