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The Scribes of Rome
How social and political underdogs, yet literate professionals at the heart of the Roman state, exploited their expertise and influence.
The Experience Logic as a New Perspective for Marketing Management
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
The Christianization of Knowledge in Late Antiquity
Bringing together ancient scholarly works and the manuscripts which carry them, this study presents a new way to answer the old question 'What does it mean for Rome to become Christian?'. It demonstrates that imperial Christianity changed not just what people believe, but how people think.
Nexus Network Journal 8,1
From ancient to modern, architects have looked for fundamental underlying principles of geometry and proportion on which to found their designs. Such principles not only provide an order for the formal elements, they ground the architecture in timeless values and provide an order for the formal elements, they ground the architecture in timeless values and provide a source of cultural meaning. This book illustrates the use of fundamental principles of geometry and proportion in two ancient cultures, the Bronze Age and the Roman Age, as well as in twentieth-century North America.
The Sword
A multidisciplinary overview of current research into the enduringly fascinating martial artefact which is the sword.
The Oxford Handbook of Roman Epigraphy
The study of inscriptions is critical for anyone seeking to understand the Roman world, whether they regard themselves as literary scholars, historians, archaeologists, anthropologists, or religious scholars. The Oxford Handbook of Roman Epigraphy is the fullest collection of scholarship on the study and history of Latin epigraphy produced to date.
Laughing at domestica facta
In this monograph, the author embarks on a captivating journey to shed fresh light on the togata, a mid-Republican theatrical genre which survives only in fragments. The book seeks to answer pressing questions surrounding the togata's significance in identity construction during the middle Republic from a literary and cultural perspective. Delving deep into the fragmentary textual remains of the togata, the book explores how the Roman elite fashioned their identity. The author challenges the notion of monolithic identity construction, and explores the diverse forms of identity within the togata, offering a new perspective on the subject. This study thus positions the togata as a vital source for discerning the characteristics and beliefs by which the Romans distinguished themselves and their culture from others. By examining how Romans perceived themselves, their ideas about different social groups, and their literary and cultural ties to earlier traditions, this book aims to transform our understanding of the togata's role in Roman drama.
Arethuse 1/2 2015
The papers presented in this issue are those that the Scientific Committee has assessed as being particularly of merit. They relate to three areas, Strategic Management, Economics and Statistics, and Public Finance. These areas have not only been the subject of study of researchers who adhere to the international Association, Arethuse, but especially in recent years provide a useful opportunity for whoever operates in European countries (university researchers, spin-off, managers, entrepreneurs, local associations, public authorities, governmental and non- governmental financial institutions etc.) to enrich their knowledge. In this year with the Expo taking place in Italy, the issues concern...
Inscriptions and the Epigraphic Habit
This volume illustrates how the epigraphic habit is ubiquitous but variously expressed. Inscriptions become part of the fabric of Greek and Roman culture.
Marginalized Religion and the Law in the Roman Empire
The Roman Empire's approach to religion has traditionally been described in paradoxical terms. On the one hand, Rome has often been regarded as almost proverbially tolerant, as well as highly flexible in its dealings with the diverse range of religious cults and practices within its territories. On the other hand, the Roman religious landscape was not without its limits, and there were certain groups who found themselves, for one reason or another, on the outside. The legal interactions between these groups and the Roman authorities have largely been studied in isolation. In Marginalized Religion and the Law in the Roman Empire, K. P. S. Janssen instead takes a comparative approach, and inve...
