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The Media and the Models of Masculinity
Mark Moss's The Media and the Models of Masculinity details the impact that the mass media has upon men's sense of identity, style, and deportment. From advertising to television shows, mass consumer culture defines and identifies how men select and sort what is fashionable and acceptable. Utilizing a large mine of mediated imagery, men and boys construct and define how to dress, act, and comport themselves. By engaging critical discussions on everything from fashion, to domestic space, to sports and beyond, readers are privy to a modern and fascinating account of the diverse and dominant perceptions of and on Western masculine culture. Historical tropes and models are especially important in this construction and influence and impact contemporary variations.
Beyond the Latin Lover
Marcello Mastroianni is considered by many to be the consummate symbol of Italian masculinity. In this work, Jacqueline Reich goes behind the popular image to reveal a figure at odds with and out of place in the unstable political, social and sexual climate of post-war Italy.
Designing Clothes
Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger con...
VIVA MAC
The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C's revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.
The Oxford Handbook of Music Making and Leisure
The Oxford Handbook of Music Making and Leisure presents myriad ways for reconsidering and refocusing attention back on the rich, exciting, and emotionally charged ways in which people of all ages make time for making music. Looking beyond the obvious, this handbook asks readers to consider anew, "What might we see when we think of music making as leisure?"
The Regulation of Social Media Influencers
In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
Inside Marketing
Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
Fashionable Masculinities
Fashionable Masculinities explores the expression of masculinities through constructions of fashion, identity, style and appearance as the third decade of the new millennium begins: a contradictory and precarious moment when masculinities are defined by protests and pandemics whilst being problematized across class, ethnicity, race, gender and sexuality. Whilst a majority of men might still define themselves as ‘traditional,’ post-millennials are now talking about how they envision a future without gender boundaries and borders. Rather than being defined as a gender, masculinity has now become a style that can be worn and performed as traditional and normative codes of masculinity are modulated and manipulated. This volume includes original essays on musical pop sensation Harry Styles, rapper and producer “Puff Daddy” Sean Combs, lumbersexuals, spornosexuals, sexy daddies, and aging cool black daddies. Bringing together contributions from leading scholars, this book interrogates and challenges the meaning of masculinities and the ways that they are experienced and lived.
Urban Migrants in Rural Japan
Offers an in-depth ethnography of paradigm shifts in the lifestyles and values of youth in post-growth Japan. Urban Migrants in Rural Japan provides a fresh perspective on theoretical notions of rurality and emerging modes of working and living in post-growth Japan. By exploring narratives and trajectories of individuals who relocate from urban to rural areas and seek new modes of working and living, this multisited ethnography reveals the changing role of rurality, from postwar notions of a stagnant backwater to contemporary sites of experimentation. The individual cases presented in the book vividly illustrate changing lifestyles and perceptions of work. What emerges from Urban Migrants in...
Multidisciplinary Aspects of Design
This open access book gathers the contributions from the Design! OPEN International Conference, held in Parma, Italy in May 2022. The conference explored the multidisciplinary aspects of design starting from its dimensions: objects (design as focused on the object, on its functional and symbolic dimension, and at the same time on the object as a tool for representing cultures), processes (the designer’s self-reflective moment which is focused on the analysis and on the definition of processes in various contexts, spanning innovation, social engagement, reflection on emergencies or forecasting), experiences (design as a theoretical and practical strategy aimed at facilitating experiential interactions among people, people and objects or environments), and narratives (making history, representing through different media, archiving, narrating, and exhibiting design). The contributions, which were selected by means of a rigorous international peer-review process, highlight numerous exciting ideas that will spur novel research directions and foster multidisciplinary collaboration among different specialists.
